What it is
Related Keywords helps you discover new keyword ideas based on a seed term.
You enter a keyword, choose a location and language, and the system generates a list of semantically related terms, including:
Synonyms
Variations
Closely associated queries
Each keyword includes supporting data such as search volume, competition level, and CPC.
This is designed to help you expand tracking coverage beyond your initial keyword list.
Why it matters
Most keyword strategies start too narrow.
Related Keywords helps you:
Broaden topic coverage
Build content clusters
Discover supporting long-tail keywords
Identify commercial variations
Expand into new markets or regions
Instead of manually brainstorming keyword variations, you can generate structured data-driven suggestions instantly.
How it works
Navigate to Google SERP Tracking
Open the Keyword Intelligence tab
Select Related Keywords
Enter a seed keyword
Choose:
Location
Language
Click Find Keywords
The system returns a list of related keywords with the following metrics:
Search Volume
Competition
CPC
Understanding the metrics
Each keyword includes:
Metric | Description |
Search Volume | Average monthly searches for that keyword in the selected country. |
Competition | Indicates how competitive the keyword is in paid search. |
CPC (Cost Per Click) | Average cost per click in Google Ads. |
⚠️ Note: If Google does not provide sufficient data for a keyword, a dash (“-”) will appear.
Filtering options
You can refine results using filters such as:
Term (contains / does not contain)
Word count
Search volume
Competition
CPC
Filters can be saved for recurring research workflows.
How to add keywords to tracking
Once you’ve selected keywords:
Click the + icon to add individually
orUse checkboxes to bulk select multiple keywords
Then:
Choose the project
Confirm settings
Add to tracking
Once added, the keywords follow your project’s update schedule.
How to use this strategically
1. Build content clusters
Start with a broad topic and expand into supporting subtopics.
Example:
Seed: “invoice software”
Related terms:
invoice generator
free invoice template
small business invoicing tools
2. Expand long-tail coverage
Filter for:
Word count ≥ 3
Long-tail keywords often:Have lower competition
Convert better
Rank faster
3. Identify commercial intent
Filter by:
Higher CPC
These keywords often indicate strong buying intent.
4. Launch new projects faster
When creating a new SERP project, use Related Keywords to quickly build a comprehensive keyword set.
⚠️ Important Notes:
Results are location and language dependent.
Data is based on Google’s available keyword data.
Adding keywords here does not duplicate tracked keywords, only new ones are added.
Keyword character limits still apply when adding to tracking.
Best practices
Always filter before bulk adding.
Avoid adding large volumes without segmentation, use Groups or Tags.
Combine with Competitor Keywords to identify gaps.
After adding, monitor performance in Top 10 / Top 20 ranges.



