What it is
Keyword Intelligence is a keyword discovery tool built into Google SERP Tracking.
It helps you find new keywords to add to your projects using three research methods:
Keyword Suggestions - Find keywords your domain is ranking for but not currently tracking (via Google Search Console).
Related Keywords - Generate keyword ideas from a seed term.
Competitor Keywords - Discover keywords competitors are ranking for.
This feature is designed to expand your keyword coverage and eliminate blind spots in your tracking strategy.
π‘ Note: Keyword Intelligence currently works with Google SERP Tracking only.
Why it matters
Most teams only track a fraction of the keywords they actually rank for.
Keyword Intelligence helps you:
Identify missed ranking opportunities
Expand topic coverage
Discover high-value competitor gaps
Turn GSC data into trackable keywords
Strengthen SEO and PPC strategies
Instead of guessing what to track next, you can base decisions on real ranking and search data.
How it works
Keyword Intelligence offers three research methods, each with different data sources and filtering options.
1. Keyword suggestions
(What are you ranking for but not tracking?)
Pulls data directly from your connected Google Search Console account and shows:
Keywords your domain ranks for
That are not yet tracked in Keyword.com
Along with impressions, clicks, CTR, and average position
Best used for:
Surfacing hidden long-tail wins
Finding keywords in positions 8β20
Identifying high-impression keywords with low CTR
2. Related keywords
(Expand from a seed keyword)
Enter a seed term and receive semantically related keywords based on:
Selected location
Selected language
Each result includes:
Search volume
Competition
CPC
Best used for:
Content expansion
New project setup
Topic clustering
PPC research
3. Competitor keywords
(What are competitors ranking for?)
Enter a competitor domain or URL and discover:
Keywords they rank for
Search volume
Competition
CPC
Best used for:
Identifying keyword gaps
Reverse-engineering competitor strategy
Expanding into commercially valuable terms
Filtering & managing results
Each method includes built-in filtering tools.
Depending on the method, you can filter by:
Term
Word count
Search volume
Competition
CPC
Impressions
Clicks
CTR
Average position
You can:
Add keywords individually
Bulk-select and add
Add to multiple projects
Filters can also be saved for reuse, making ongoing keyword research faster and more consistent.
Setup & where to find it
Go to Google SERP Tracking
Click the Keyword Intelligence tab
Select one of the three methods:
Keyword Suggestions
Related Keywords
Competitor Keywords
From there, apply filters and add selected keywords directly to your tracking projects.
Best practices
To get the most value from Keyword Intelligence:
Run Keyword Suggestions monthly to catch new ranking terms
Focus on keywords ranking between positions 8-20 for fast wins
Use search volume + competition filters to avoid noise
Add competitor keywords to a separate group for comparison
Combine with Share of Voice and Visibility Score for strategic analysis





