What it is

This guide explains every column available in the Keyword Ranking Table in Keyword.com.

It covers:

Ranking columns
Movement metrics
Search metrics (Volume, CPC, Competition)
Google Search Console metrics
SERP feature indicators
Project-level metadata

If you’re unsure what a column represents or how a metric is calculated, this is your reference guide.

Where to find it

You can view these metrics inside any:

Project
Group
Tag

To customize which columns appear:

Go to Settings → Table
Choose which columns to show in:
- Ranking Table
- PDF Reports
- ViewKey

Ranking columns

Column	Description
Rank	The current Google ranking position of your tracked keyword for the configured: URL Device Region Location Lower numbers mean higher positions (e.g., #1 is highest visibility).
Best	The highest ranking position your keyword has achieved since it was added to the project. This does not reset unless the keyword is removed and re-added.
Start	The ranking position of the keyword on the day it was added to the project. You can manually adjust this value if needed.
Page	Indicates which page of Google search results your keyword appears on desktop results. Example: Page 1 → positions 1–10 Page 2 → positions 11–20
Visibility Score	A percentage score that reflects how visible your domain is for this keyword based on ranking position. Higher positions result in higher visibility scores, weighted using a CTR-based curve. For example: Position #1 → Highest visibility contribution Lower positions → Gradually reduced contribution Not ranking → 0 visibility Visibility is useful for aggregating performance across multiple keywords.

Movement columns

These columns show ranking changes compared to previous timeframes.

Column	Description
1d	Change compared to 1 day ago.
7d	Change compared to 7 days ago.
30d	Change compared to 30 days ago.
Life	Change compared to the rank when the keyword was first added.

‼️ Important:

Movement requires valid comparison data.
If no historical data exists for that period, the column may show blank or N/A.

Search metrics

These metrics are collected from external data providers (primarily Google Ads data sources).

Column	Description
Search Volume (MSV)	Monthly Search Volume represents the average number of searches for that keyword per month in the selected Country. Country-specific Based on Google Keyword Planner data Reported as exact values (not ranges) If a dash (-) appears: The value is 0 Or data is unavailable
Search Results	The total number of results returned by Google for that keyword. Note: Available for desktop searches only Not shown for mobile
Competition	Indicates how competitive ad placement is for the keyword in Google Ads. Levels: Low Medium High This reflects advertiser bidding density, not organic SEO difficulty.
CPC (Cost Per Click)	The average cost an advertiser pays per click in Google Ads. Based on last 30 days of data Currency is USD by default Currency can be changed in Project settings
Estimated Traffic	An estimated monthly traffic value calculated based on your current ranking position and the keyword’s Monthly Search Volume (MSV). This metric estimates how much organic traffic the keyword could drive at its current position using an expected CTR curve. Higher rankings and higher search volume result in higher estimated traffic. If no ranking or MSV data exists, this value may show as 0 or a dash (-).

Google Search Console metrics

To use these, you must connect your Google Search Console account.

Column	Description
Clicks	Number of clicks from Google Search results that landed on your property.
Impressions	Number of times your link appeared in search results. An impression counts even if the result was not scrolled into view.
CTR (Click-Through Rate)	Calculated as: CTR = Clicks ÷ Impressions If impressions = 0, CTR will show as a dash (-).

All other columns

Column	Description
SERP Features	Shows which special SERP features are present for a keyword. If the icon is blue it means that the SERP feature is present in the SERPs, but you are not the featured in the feature If the icon is green is means that the SERP feature is present in the SERPs and you are the featured URL in that feature Examples: Featured Snippets Local Packs Image Packs Video Carousels AI Overviews
Search Intent	Displays the dominant intent behind the keyword. Codes: C → Commercial I → Informational N → Navigational T → Transactional Hovering shows confidence level.
Ranking URL	Displays the ranking URL. Behavior depends on project setup: Single-domain project → Shows path only (/page-name) Multi-domain project → Shows full domain If homepage ranks, it displays as “/”.
Tracked URL	Displays the URL you are tracking.
Search Location	Indicates the location configured for that keyword. This determines where the ranking is simulated from.
GMB	If tracking local listings, this shows the associated Google Business Profile name.
Tags	Shows all tags assigned to the keyword. Tags are used for filtering and reporting segmentation.
Date Added	Displays the date the keyword was added to the project. Movement calculations use this as the baseline for “Life” change.
Language	Indicates the language associated with the keyword’s tracking configuration. This determines which localized Google index is queried during rank checks. Language settings affect ranking results, especially for multilingual or international projects.
Last Updated	Displays the most recent date and time the keyword was checked and ranking data was refreshed. This helps confirm whether the ranking reflects the latest scheduled update.
Region	Indicates the Google Top-Level Domain (TLD) selected for tracking (e.g., google.com, google.co.uk, google.ca). This determines which version of Google is queried when checking rankings. The selected TLD influences how results are localized and can impact rankings, search volume, SERP features, and competition. For example: Tracking the same keyword on google.com vs google.co.uk may return different ranking positions and search results.
Keyword Type	Indicates the device or result type being tracked for the keyword. Possible values (illustrated as icons): Desktop Mobile Maps (Local / Google Business Profile tracking) Rankings can vary significantly between device types, so this helps clarify which SERP environment is being measured.