What it is
Competitor keywords allows you to analyze a competitor’s domain and discover the keywords they are ranking for in Google.
Instead of guessing what your competitors are targeting, you can extract real keyword data and turn it into tracked opportunities.
For each keyword, you’ll see:
Search volume
Competition level
CPC
You can then add selected keywords directly into your own SERP tracking projects.
Why it matters
Competitors often rank for keywords you are not tracking, or not targeting at all.
This tool helps you:
Identify keyword gaps
Reverse-engineer competitor strategy
Discover high-value commercial terms
Expand into new keyword segments
Prioritize competitive opportunities
Instead of reacting to ranking drops, you can proactively compete.
How it works
Go to Google SERP Tracking
Open the Keyword Intelligence tab
Select Competitor keywords
Enter:
A competitor domain
Or a specific competitor URL
Choose:
Location
Language
Click Find keywords
The system generates a list of keywords the competitor ranks for in the selected region.
Understanding the metrics
Each keyword includes:
Metric | Description |
Search Volume | Average monthly searches for that keyword in the selected country. |
Competition | Indicates how competitive the keyword is in paid search. |
CPC (Cost Per Click) | Average cost per click in Google Ads. |
These metrics help you determine which competitor keywords are worth pursuing.
Filtering options
You can refine results using filters such as:
Term (contains / excludes)
Word count
Search volume
Competition
CPC
Use filtering to eliminate low-value or irrelevant keywords before adding them.
How to add keywords to tracking
After reviewing the results:
Click the + icon to add a keyword individually
orUse checkboxes to bulk-select multiple keywords
Then:
Choose the project
Confirm tracking settings
Add to tracking
Once added, the keywords follow your project’s update schedule.
How to use this strategically
1. Identify keyword gaps
Look for keywords competitors rank for that you are not tracking.
Filter by:
Higher search volume
Medium competition
Commercial CPC
2. Focus on top-ranking competitor terms
Prioritize keywords where competitors rank in the Top 10.
These often represent validated opportunities.
3. Separate competitor expansion into groups
Add competitor-discovered keywords into a dedicated Group (e.g., “Competitor gap analysis”) to monitor progress independently.
4. Combine with visibility and share of voice
After adding competitor keywords:
Monitor Visibility score
Track Share of voice shifts
Compare performance over time
This turns competitive research into measurable strategy.
💡Important notes:
Results are location and language dependent.
This tool does not show competitor ranking history, only keyword discovery data.
Keywords are not tracked until you add them.
Large domains may return extensive lists, filtering is recommended before bulk adding.
Best practices
Run competitor analysis quarterly.
Focus on high-intent keywords first.
Avoid copying entire competitor keyword sets blindly, filter by relevance.
Monitor 30-day movement after adding new competitive keywords.



