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What Keywords Are Competitors Tracking? (Competitor keywords)

Analyze competitor domains to discover the keywords they rank for. Use Competitor Keywords to uncover gaps and add high-value terms to Google SERP Tracking.

Updated this week

What it is

Competitor keywords allows you to analyze a competitor’s domain and discover the keywords they are ranking for in Google.

Instead of guessing what your competitors are targeting, you can extract real keyword data and turn it into tracked opportunities.

For each keyword, you’ll see:

  • Search volume

  • Competition level

  • CPC

You can then add selected keywords directly into your own SERP tracking projects.


Why it matters

Competitors often rank for keywords you are not tracking, or not targeting at all.

This tool helps you:

  • Identify keyword gaps

  • Reverse-engineer competitor strategy

  • Discover high-value commercial terms

  • Expand into new keyword segments

  • Prioritize competitive opportunities

Instead of reacting to ranking drops, you can proactively compete.


How it works

  1. Go to Google SERP Tracking

  2. Open the Keyword Intelligence tab

  3. Select Competitor keywords

  4. Enter:

    • A competitor domain

    • Or a specific competitor URL

  5. Choose:

    • Location

    • Language

  6. Click Find keywords

The system generates a list of keywords the competitor ranks for in the selected region.


Understanding the metrics

Each keyword includes:

Metric

Description

Search Volume

Average monthly searches for that keyword in the selected country.

Competition

Indicates how competitive the keyword is in paid search.

CPC (Cost Per Click)

Average cost per click in Google Ads.
Useful for identifying commercial intent.

These metrics help you determine which competitor keywords are worth pursuing.


Filtering options

You can refine results using filters such as:

  • Term (contains / excludes)

  • Word count

  • Search volume

  • Competition

  • CPC

Use filtering to eliminate low-value or irrelevant keywords before adding them.


How to add keywords to tracking

After reviewing the results:

  • Click the + icon to add a keyword individually
    or

  • Use checkboxes to bulk-select multiple keywords

Then:

  1. Choose the project

  2. Confirm tracking settings

  3. Add to tracking

Once added, the keywords follow your project’s update schedule.


How to use this strategically

1. Identify keyword gaps

Look for keywords competitors rank for that you are not tracking.

Filter by:

  • Higher search volume

  • Medium competition

  • Commercial CPC


2. Focus on top-ranking competitor terms

Prioritize keywords where competitors rank in the Top 10.
These often represent validated opportunities.


3. Separate competitor expansion into groups

Add competitor-discovered keywords into a dedicated Group (e.g., “Competitor gap analysis”) to monitor progress independently.


4. Combine with visibility and share of voice

After adding competitor keywords:

  • Monitor Visibility score

  • Track Share of voice shifts

  • Compare performance over time

This turns competitive research into measurable strategy.


💡Important notes:

  • Results are location and language dependent.

  • This tool does not show competitor ranking history, only keyword discovery data.

  • Keywords are not tracked until you add them.

  • Large domains may return extensive lists, filtering is recommended before bulk adding.


Best practices

  • Run competitor analysis quarterly.

  • Focus on high-intent keywords first.

  • Avoid copying entire competitor keyword sets blindly, filter by relevance.

  • Monitor 30-day movement after adding new competitive keywords.

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