What it is
Top Pages shows which URLs are performing best based on the keywords they rank for.
Instead of analyzing performance keyword-by-keyword, this view aggregates ranking data at the URL level, helping you identify your strongest and weakest pages.
Why it matters
SEO performance happens at the page level.
Top Pages helps you:
Identify which pages drive the most ranking value.
Track average rank per page.
Measure total search volume tied to each URL.
Spot optimization and internal linking opportunities.
Prioritize pages with ranking potential.
How it works
For each ranking page, we calculate:
Total number of ranking keywords
Average rank across those keywords
Total search volume for all ranking keywords
Average CPC across those keywords
You can then drill down into any page to see the full keyword breakdown.
Where to find it
Open your Project, Group, or Tag
Click the Top Pages tab in the Ranking Table menu
What you will see
For each URL:
Ranking page URL
Total keywords ranking
Average rank
Total search volume
Average CPC
Click the eye icon to drill down into all keywords ranking for that page.
How to interpret it
Example insights:
A page ranking for many keywords but with poor average rank → optimization opportunity.
A page ranking Top 3 for high-volume keywords → protect and strengthen.
A page ranking for commercial keywords but low CTR → improve meta titles/descriptions.
A page ranking for unexpected keywords → content expansion opportunity.
Use this view alongside:
Visibility Score
Estimated Traffic
Search Intent
SERP Features
Best practices
Sort by total search volume to find highest-impact pages.
Look for pages ranking positions 4–10 and optimize to push into Top 3.
Use Search Intent filtering to see which pages dominate transactional keywords.
Combine with Share of Voice to assess page-level competitive positioning.
Regularly review after major SEO changes or Google updates.