What it is
The Google Search Console (GSC) integration connects your GSC property to a Keyword.com project.
Once connected, it adds:
Clicks
Impressions
Click-Through Rate (CTR)
directly into your Keyword Ranking Table.
It also powers Keyword Suggestions in Keyword Research, which helps you discover keywords you rank for organically but are not yet tracking.
Why it matters
Rank alone doesn’t show impact.
With GSC connected, you can:
Identify keywords with high impressions but low CTR
Prioritize keywords by traffic opportunity
Connect ranking movements to real click changes
Discover new keywords you already rank for
This turns Keyword.com from a rank tracker into a performance-driven optimization tool.
What data is added
After connecting GSC, the following columns appear in your Ranking Table:
Column | Description |
Clicks | The number of clicks from a Google search result that landed the user on your property. |
Impressions | How many links to your site a user saw on Google search results.
Impressions are counted when the user visits that page of results, even if the result was not scrolled into view. However, if a user views only page 1 but the result is on page 2, the impression is not counted. |
Click though Rate - CTR | This is the click count divided by the impression count.
If a row of data has no impressions, the CTR will be shown as a dash (-) because CTR would be division by zero. |
These metrics update automatically once connected.
Keyword Suggestions in Keyword Research
Keyword Research, formerly called Keyword Intelligence, includes Keyword Suggestions powered by your connected Google Search Console data.
Keyword Suggestions:
Scans your GSC data
Identifies queries generating impressions or clicks
Highlights keywords not currently tracked
Allows you to add them to tracking
This helps you expand your keyword portfolio using real organic performance data.
How data is collected & updated
When keywords are added or edited, GSC data updates within approximately 8 hours
After initial sync, data refreshes automatically every 24 hours
Triggering an on-demand keyword refresh also updates GSC data
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⚠️ Important comparison note:
When comparing data inside Google Search Console, use:
Date: Last 28 days
Query: The keyword you are reviewing
Country: The same region set in Keyword.com
Numbers may not match 100% due to update timing and Google aggregation methods.
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How to connect Google Search Console
Step 1: Navigate to Integrations
Click your profile icon in the top-right corner.
Select Manage Integrations.
Go to Google Search Console.
Step 2: Connect account
Click Connect Account
Authenticate with your Google account
To add another Google account:
Go to Manage Integrations.
Find Google Search Console.
Select Connect another account.
Authenticate the additional Google account.
Repeat these steps for any other Google accounts you need to connect.
Adding another Google account does not replace an existing connection.
Step 3: Select property
Choose the correct GSC property
Select the project you want to associate it with
Start collecting data
Properties from every connected Google account appear in the same property picker. Each property is labelled with the Google account that has access to it, helping you identify and select the correct property.
How multiple Google accounts work
Each admin on your Keyword.com account can connect their own Google accounts for Google Search Console. Every connection is shared across the whole Keyword.com account, regardless of which admin added it.
You can add as many Google accounts as you need. This is useful when different Google accounts have access to different client properties.
Once multiple Google accounts are connected:
Adding another Google account does not replace an existing connection.
Properties from all connected accounts appear in one property picker.
Each property is labelled with the Google account that can access it.
The connections are available across the whole Keyword.com account.
Permissions requirement
At least one connected Google account must have access to the relevant Search Console property.
If you manage multiple domains:
Connect each Google account that has access to a required property.
Use the Google account labels in the property picker to identify the account associated with each property.
Select the correct property during setup.
Troubleshooting
Data not appearing?
Confirm the correct property is selected
Ensure region settings match between GSC and Keyword.com
Wait up to 8 hours after adding new keywords
Verify the connected Google account has access to the property
Data looks different from GSC?
Check whether:
Access permissions were removed in Google Search Console.
At least one connected Google account still has access to the selected property.
You are comparing the same keyword, country, and date range.
If none of the connected Google accounts can access the property, connect a Google account with the required access from Settings → Integrations.
Best practices
Use GSC data to identify CTR optimization opportunities.
Sort by Impressions to prioritize impact.
Use Keyword Suggestions in Keyword Research monthly to expand tracking.
Combine GSC metrics with ranking movement data for decision-making.