What it is

The Google Search Console (GSC) integration connects your GSC property to a Keyword.com project.

Once connected, it adds:

Clicks
Impressions
Click-Through Rate (CTR)

directly into your Keyword Ranking Table.

It also powers Keyword Intelligence, which helps you discover keywords you rank for organically but are not yet tracking.

Why it matters

Rank alone doesn’t show impact.

With GSC connected, you can:

Identify keywords with high impressions but low CTR
Prioritize keywords by traffic opportunity
Connect ranking movements to real click changes
Discover new keywords you already rank for

This turns Keyword.com from a rank tracker into a performance-driven optimization tool.

What data is added

After connecting GSC, the following columns appear in your Ranking Table:

Column	Description
Clicks	The number of clicks from a Google search result that landed the user on your property.
Impressions	How many links to your site a user saw on Google search results. Impressions are counted when the user visits that page of results, even if the result was not scrolled into view. However, if a user views only page 1 but the result is on page 2, the impression is not counted.
Click though Rate - CTR	This is the click count divided by the impression count. If a row of data has no impressions, the CTR will be shown as a dash (-) because CTR would be division by zero.

These metrics update automatically once connected.

Keyword Intelligence (Powered by GSC)

Once GSC is connected, Keyword Intelligence is enhanced with keyword suggestions.

This feature:

Scans your GSC data
Identifies queries generating impressions or clicks
Highlights keywords not currently tracked
Allows you to add them to tracking

This helps you expand your keyword portfolio using real organic performance data.

How data is collected & updated

When keywords are added or edited, GSC data updates within approximately 8 hours
After initial sync, data refreshes automatically every 24 hours
Triggering an on-demand keyword refresh also updates GSC data

⚠️ Important comparison note:

When comparing data inside Google Search Console, use:

Date: Last 28 days
Query: The keyword you are reviewing
Country: The same region set in Keyword.com

Numbers may not match 100% due to update timing and Google aggregation methods.

How to connect Google Search Console

Step 1: Navigate to Integrations

Click your profile icon (top right)
Select Google Search Console

Step 2: Connect account

Click Connect Account
Authenticate with your Google account

Step 3: Select property

Choose the correct GSC property
Select the project you want to associate it with
Start collecting data

‼️ Important: Google Account limitations

You can only have one Google account connected at a time.

This means:

Only properties accessible through the connected Google account will collect data.
If you switch to a different Google account, data collection will stop for projects linked to properties under the previously connected account.

Best practice

It is strongly recommended to:

Use one master Google account
Grant that account access to all your customer GSC properties

This ensures uninterrupted data collection across all projects.

You can switch Google accounts at any time, but doing so will immediately stop GSC updates for any projects that are not accessible under the newly connected account.

To switch Google account: