What it is

Keyword.com integrates with Google Search Console, Google Analytics 4, and Google Looker Studio to extend your rank tracking data with real performance and reporting insights.

Integrations allow you to connect external data sources to your Keyword.com account so you can combine:

Ranking data (positions, movements, visibility)
Search performance data (clicks, impressions, CTR)
Organic traffic data (GA4 users)
Keyword discovery data
Custom reporting dashboards

Available integrations:

Google Search Console (GSC)
Google Analytics 4 (GA4)
Google Looker Studio Connector

Why it matters

Rank alone doesn’t tell the full story.

You might rank #3, but:

Is it driving clicks?
Is CTR improving?
Is traffic growing month over month?
Are there keywords you rank for but aren’t tracking?
Are competitors capturing more visibility?

Integrations let you connect ranking performance to real-world impact.

Instead of:

“We moved from #6 to #4.”

You can say:

“We moved from #6 to #4, CTR increased 3%, and traffic grew 18%.”

That’s where strategic decisions come from.

What each integration adds

1. Google Search Console (GSC)

Adds keyword-level performance data directly into your ranking table:

Clicks
Impressions
Click-Through Rate (CTR)

This allows you to:

Identify high-impression, low-CTR opportunities
Prioritize keywords by traffic potential
Connect ranking movements to click changes

Best for: Keyword-level performance optimization

Keyword Intelligence (powered by GSC)

When GSC is connected, it also powers Keyword Intelligence.

This feature:

Identifies keywords you are ranking for organically
Highlights keywords receiving impressions or clicks
Surfaces keywords that are not yet being tracked in Keyword.com

This turns GSC into a keyword discovery engine, helping you expand tracking based on real performance data.

Best for:
Keyword optimization + keyword expansion

2. Google Analytics 4 (GA4)

Adds organic traffic data to your Project Overview:

Users from Organic Search
Month-over-month traffic comparisons
Channel-based acquisition trends

In addition, you can display GA4 data directly inside your Keyword Ranking Table.

This helps you:

Validate whether rankings are converting into traffic
Spot traffic drops not caused by rank changes
Monitor organic growth over time

Best for: Traffic trend validation

3. Google Looker Studio connector

Allows you to export Keyword.com current data into custom dashboards.

Available datasets:

Keyword current ranking data
Share of Voice (SOV) data

You can:

Build executive dashboards
Create white-labeled client reports
Blend ranking data with other data sources
Filter by project, group, or tag

Best for: Advanced reporting and agency workflows

How they work together

Integration	Adds Data To	Best Use Case
Google Search Console	Keyword Ranking Table + Keyword Intelligence	Keyword performance analysis
Google Analytics 4	Project Overview Dashboard + Ranking Table	Organic traffic validation
Looker Studio	External dashboards	Custom reporting & executive views

Together they give you:

Rank + Clicks + Traffic + Market Share

Where to connect integrations

To connect any integration:

Click your profile icon (top right)
Navigate to Integrations
Select the integration you want to connect
Authenticate your Google account
Link it to your project(s)

⚠️ Important notes:

You must have the correct permissions in Google to connect properties.
Data updates automatically after connection.
On-demand keyword refreshes also update connected performance metrics.
Each integration can be linked to multiple projects.
GA4 charts can be shown or hidden inside the Ranking Table via Settings → Table.