What it is
The Google Analytics 4 integration connects your GA4 property to a project inside Keyword.com.
Once connected, it allows you to:
View organic traffic trends inside your Project Overview
Compare current vs previous month performance
Display GA data inside your Keyword Ranking Table
This helps you validate whether ranking improvements are translating into real traffic.
Why it matters
Ranking increases don’t always equal traffic growth.
With GA4 connected, you can:
Confirm that ranking gains are driving organic users
Identify traffic drops not caused by ranking changes
Compare month-over-month organic performance
Align keyword improvements with business outcomes
GA4 adds traffic context to ranking data.
What data is added
Once connected, GA4 enables:
1. Organic Traffic Acquisition Chart (Project Overview)
This chart displays:
Users from Organic Search
Current month vs previous month comparison
Traffic trend over time
2. GA data in the keyword Ranking Table
You can choose to show or hide GA4 charts inside your Ranking Table.
Navigate to:
Settings → Table → Other Settings
From there, you can enable or disable the Google Analytics graph.
This allows you to analyze:
Rank
GSC metrics (Clicks, Impressions, CTR)
GA4 traffic context
... all within the same project view.
How GA4 data works
Keyword.com pulls GA4’s:
Traffic Acquisition → Users by Organic Search
Data updates automatically once connected.
If data appears outdated, this is usually caused by an expired Google access token (see troubleshooting below).
How to connect Google Analytics 4
Step 1: Navigate to Google Analytics Integration
Click your Profile Avatar on the top right.
Select Manage Integrations.
Find the Google Analytics integration.
Step 2: Connect a Google Account
To connect your first Google account:
Click Connect Account.
Authenticate with your Google account.
Grant the required permissions.
To add another Google account:
Click Connect another account.
Authenticate the additional Google account.
Repeat these steps for any other Google accounts you need to connect.
Adding another Google account does not replace an existing connection.
Step 3: Select GA4 property
Choose your Google Analytics 4 property
Select the project you want to associate it with
Click Add Google Analytics Profile
You can associate one GA4 property with multiple projects if needed.
⚠️ Important Notes:
Universal Analytics (UA) is no longer supported.
Only Google Analytics 4 (GA4) properties can be connected.
The connected Google account must have access to the GA4 property.
GA charts can be shown or hidden inside Settings → Table.
How multiple Google accounts work
Each admin on your Keyword.com account can connect their own Google accounts for Google Analytics. Every connection is shared across the whole Keyword.com account, regardless of which admin added it.
You can add as many Google accounts as you need. This is useful when different Google accounts have access to different client properties.
Once multiple Google accounts are connected:
Adding another Google account does not replace an existing connection.
Properties from all connected Google accounts appear in one property picker.
Each property is labelled with the Google account that can access it.
Every connection is available across the whole Keyword.com account.
Troubleshooting
GA4 graph shows outdated data
This is usually caused by an expired Google access token.
To resolve:
Go to Integrations → Google Analytics
Delete the linked profile
Click Switch Account
Re-authenticate with Google
Select the correct GA4 property
Re-link it to your project
After reconnecting, return to your project and confirm the chart updates.
No data appearing?
Check that:
You selected the correct GA4 property.
At least one connected Google account has access to the property.
The project is properly linked.
You are using GA4, not Universal Analytics.
You selected the property associated with the intended Google account.
Best practices
Connect each Google account that has access to a required client property.
Use the Google account labels in the property picker to select the correct property.
Use GA4 to validate ranking improvements.
Monitor month-over-month organic growth.
Compare traffic changes against ranking movements.
Combine GA4 and GSC to analyze Rank → Click → Traffic flow.