What it is
The Google Analytics 4 integration connects your GA4 property to a project inside Keyword.com.
Once connected, it allows you to:
View organic traffic trends inside your Project Overview
Compare current vs previous month performance
Display GA data inside your Keyword Ranking Table
This helps you validate whether ranking improvements are translating into real traffic.
Why it matters
Ranking increases don’t always equal traffic growth.
With GA4 connected, you can:
Confirm that ranking gains are driving organic users
Identify traffic drops not caused by ranking changes
Compare month-over-month organic performance
Align keyword improvements with business outcomes
GA4 adds traffic context to ranking data.
What data is added
Once connected, GA4 enables:
1. Organic Traffic Acquisition Chart (Project Overview)
This chart displays:
Users from Organic Search
Current month vs previous month comparison
Traffic trend over time
2. GA data in the keyword Ranking Table
You can choose to show or hide GA4 charts inside your Ranking Table.
Navigate to:
Settings → Table → Other Settings
From there, you can enable or disable the Google Analytics graph.
This allows you to analyze:
Rank
GSC metrics (Clicks, Impressions, CTR)
GA4 traffic context
... all within the same project view.
How GA4 data works
Keyword.com pulls GA4’s:
Traffic Acquisition → Users by Organic Search
Data updates automatically once connected.
If data appears outdated, this is usually caused by an expired Google access token (see troubleshooting below).
How to connect Google Analytics 4
Step 1: Navigate to Google Analytics Integration
Click your profile icon (top right)
Select Google Analytics
Step 2: Connect Account
Click Connect Account
Authenticate with your Google account
Grant required permissions
Step 3: Select GA4 property
Choose your Google Analytics 4 property
Select the project you want to associate it with
Click Add Google Analytics Profile
You can associate one GA4 property with multiple projects if needed.
⚠️ Important Notes:
Universal Analytics (UA) is no longer supported.
Only Google Analytics 4 (GA4) properties can be connected.
The connected Google account must have access to the GA4 property.
GA charts can be shown or hidden inside Settings → Table.
‼️ Important: Google Account limitations
You can only have one Google account connected at a time.
This means:
Only properties accessible through the connected Google account will collect data.
If you switch to a different Google account, data collection will stop for projects linked to properties under the previously connected account.
Best practice
It is strongly recommended to:
Use one master Google account
Grant that account access to all your customer GA4 properties
This ensures uninterrupted data collection across all projects.
You can switch Google accounts at any time, but doing so will immediately stop GA4 updates for any projects that are not accessible under the newly connected account.
To switch Google account:
Click your profile icon (top right)
Select Google Analytics
Click the Switch Google icon and connect new account
Troubleshooting
GA4 graph shows outdated data
This is usually caused by an expired Google access token.
To resolve:
Click your profile icon → Google Analytics
Delete the linked profile
Click Switch Account
Re-authenticate with Google
Select the correct GA4 property
Re-link it to your project
After reconnecting, return to your project and confirm the chart updates.
No data appearing?
Check:
You selected the correct GA4 property
The connected account has proper access
The project is properly linked
You are using GA4 (not Universal Analytics)
Best practices
Use GA4 to validate ranking improvements
Monitor month-over-month organic growth
Compare traffic changes against ranking movements
Combine GA4 + GSC to analyze Rank → Click → Traffic flow