What it is
Each project can contain custom dashboards made up of charts. You can choose the charts to include, give each dashboard a name and icon, and arrange its layout by dragging and resizing the charts.
The previous fixed Overview and Top Pages tabs are now dashboards. You can rename, reorder, or remove them like other dashboards.
Why it matters
Custom dashboards help you create focused views for different reporting needs. For example, you can organize charts around overall visibility, ranking movement, or page-level performance instead of using the same fixed layout for every purpose.
Dashboards also give you more control over client reports. Each dashboard has its own sharing toggle, so you can choose which views clients see.
Where to find dashboards
Select the project you want to work with, then click Dashboards under SERP Tracker in the left sidebar.
Your dashboards appear as tabs at the top of the page. To add a dashboard, select + New dashboard beside the existing dashboard tabs.
Create a dashboard
Open Dashboards for the project where you want to create the dashboard.
Select + New dashboard.
Give the dashboard a name.
Choose an icon.
Choose whether to enable Show in shared report.
Select the charts you want to include. You can also start with an empty dashboard.
Click Create dashboard.
Show in shared report adds the dashboard as a tab in the project’s shared view for anyone with the link.
After creating the dashboard, arrange the charts by dragging them into position and resizing them to suit your layout.
Customize existing dashboards
Click the dropdown arrow beside a dashboard’s name to open its menu.
The menu includes:
Edit dashboard
Duplicate dashboard
Show in shared report
Delete dashboard
Depending on the view you need, you can:
Rename the dashboard
Change its icon
Include it in the shared report (ViewKey)
Add or remove charts
Drag charts into a different order
Resize charts
Remove the dashboard
Filter a dashboard
Dashboard filters let you focus every chart on a specific set of keywords. This is useful when one project contains keywords for several markets, clients, campaigns, or themes.
You can filter a dashboard by:
Tags
Groups
Keyword
Keywords type, including desktop, mobile, or Maps
Region
Date added
Favorites
These are the same filters available in the keyword table.
Apply and save dashboard filters
Open the dashboard you want to filter.
Click Filters.
Choose a filter and select the values you want to include.
Click Apply.
Every chart on the dashboard updates to reflect the filters.
Click Save to dashboard if you want the dashboard to open with the filtered view in the future.
Saved dashboard filters also apply to shared reports. Anyone you share the project with sees the same filtered charts and can see which filters are active from the filter chips.
To create dedicated reporting views for different markets or clients, create a dashboard for each relevant tag, save its filter, and share the dashboard.
Duplicate a dashboard across projects
When you create a useful dashboard layout, you can duplicate it to several projects at once. This helps you apply a consistent reporting structure without rebuilding the dashboard separately in every project.
Open the dashboard you want to duplicate.
Click the dropdown arrow beside the dashboard’s name.
Select Duplicate dashboard.
Choose the destination projects.
Confirm the duplication.
Control which dashboards clients see
Only the dashboards you select appear in the client report.
Open the project’s Sharing settings.
Find the list of dashboards.
Enable each dashboard you want clients to see.
Disable any dashboard you want to keep out of the client report.
Click Save Changes.
You can also control a dashboard’s inclusion using Show in shared report when creating or editing it.
How dashboard metrics work
Dashboard charts display project-level metrics and performance data. Available charts can cover areas such as:
Visibility trends
Ranking distribution
Average position trends
Page-level performance
Estimated traffic
SERP feature performance
Other aggregated performance indicators
Metrics are calculated from the keywords in the current project. When you are viewing a narrower supported scope, such as a group or tag, the chart data can reflect that scope.
Data updates and aggregation
If you:
Add keywords
Edit keywords
Delete keywords
Some metrics may take time to update.
This delay happens because Keyword.com re-aggregates all ranking data to ensure accurate, real visibility results.
During this time:
Charts may temporarily lag
Final metrics will stabilize once aggregation is complete
Best practices
Create separate dashboards when different audiences need different levels of detail.
Give dashboards clear names that describe their purpose.
Place the most important summary charts near the beginning of the layout.
Give detailed tables, such as Top Pages, enough space to remain readable.
Duplicate a proven layout when several projects need consistent reporting.