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Project Dashboard & Metrics

Learn how to create, arrange, share, and reuse custom project dashboards that focus on the ranking metrics most relevant to you.

What it is

Each project can contain custom dashboards made up of charts. You can choose the charts to include, give each dashboard a name and icon, and arrange its layout by dragging and resizing the charts.

The previous fixed Overview and Top Pages tabs are now dashboards. You can rename, reorder, or remove them like other dashboards.


Why it matters

Custom dashboards help you create focused views for different reporting needs. For example, you can organize charts around overall visibility, ranking movement, or page-level performance instead of using the same fixed layout for every purpose.

Dashboards also give you more control over client reports. Each dashboard has its own sharing toggle, so you can choose which views clients see.


Where to find dashboards

Open any project to view its dashboards.

To add a dashboard, select + New dashboard.


Create a dashboard

  1. Open the project where you want to create the dashboard.

  2. Select + New dashboard.

  3. Give the dashboard a name.

  4. Choose an icon.

  5. Select the charts you want to include.

  6. Click Create Dashboard.

  7. Arrange the charts by dragging and resizing them.


Customize existing dashboards

Depending on the view you need, you can:

  • rename the dashboard;

  • change its icon;

  • include it in the viewkey report

  • add or remove charts;

  • drag charts into a different order;

  • resize charts; or

  • remove the dashboard.


Duplicate a dashboard across projects

When you create a useful dashboard layout, you can duplicate it to several projects at once. This helps you apply a consistent reporting structure without rebuilding the dashboard separately in every project.

  1. Open the dashboard you want to duplicate.

  2. Select the option to duplicate the dashboard.

  3. Choose the destination projects.

  4. Confirm the duplication.


Control which dashboards clients see

Only the dashboards you select appear in the client report.

  1. Open the project’s share settings.

  2. Find the list of dashboards.

  3. Enable each dashboard you want clients to see.

  4. Disable any dashboard you want to keep out of the client report.

  5. Save Changes


How dashboard metrics work

Dashboard charts display project-level metrics and performance data. Available charts can cover areas such as:

  • visibility trends;

  • ranking distribution;

  • average position trends;

  • page-level performance;

  • estimated traffic;

  • SERP feature performance; and

  • other aggregated performance indicators.

Metrics are calculated from the keywords in the current project. When you are viewing a narrower supported scope, such as a group or tag, the chart data can reflect that scope.


Data updates and aggregation

If you:

  • Add keywords

  • Edit keywords

  • Delete keywords

Some metrics may take time to update.

This delay happens because Keyword.com re-aggregates all ranking data to ensure accurate, real visibility results.

During this time:

  • Charts may temporarily lag

  • Final metrics will stabilise once aggregation is complete


Best practices

  • Create separate dashboards when different audiences need different levels of detail.

  • Give dashboards clear names that describe their purpose.

  • Place the most important summary charts near the beginning of the layout.

  • Give detailed tables, such as Top Pages, enough space to remain readable.

  • Duplicate a proven layout when several projects need consistent reporting.

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