What it is
This article explains how billing works across Keyword.com’s Google SERP Tracking and AI Visibility products, including Search Visibility plans, 360° Visibility plans, and the dashboard-free API Plan.
Billing overview
Keyword.com has two separate products that can be subscribed to independently:
Google SERP Tracker - priced per keyword, based on tracking frequency
AI Visibility Tracker (AIV) - priced by usage credits
Search Visibility plans starting at 1,000 keywords are 360° Visibility plans that include AI Visibility credits at no additional cost.
Each product has its own pricing model, limits, and billing logic. Understanding the difference is important to avoid confusion around usage, limits, and invoices.
Google SERP Tracker billing
How pricing works
Google SERP Tracker is priced based on:
Number of keywords
Keyword update cycle (e.g. daily, weekly, bi-hourly(legacy))
When you subscribe to a SERP plan, you purchase keyword bundles tied to a specific update frequency.
Example:
A Daily plan means all keywords on that plan are tracked daily
A Weekly plan means all keywords on that plan are tracked weekly
You cannot mix update frequencies within the same SERP subscription. Which means all keywords are updates at the same time.
Search Visibility and 360° Visibility plans
The plan available to you depends on the number of keywords you need to track:
Search Visibility plans in the app support up to 500 keywords.
Starting at 1,000 keywords, all rank tracking plans are 360° Visibility plans.
360° Visibility costs the same as rank tracking alone. The included AI Visibility credits are a free extra, so you do not pay more for AI Visibility.
If you want to track 1,000 or more keywords but do not plan to use AI Visibility, you can still use the 360° Visibility plan for Google rank tracking without using the included AI Visibility credits.
If you do not need the Keyword.com dashboard, see API Plan without the dashboard below.
Keyword limits and usage
Keywords are purchased in fixed bundles
Unused keywords do not roll over
You are billed for the full bundle, whether or not all keywords are actively used
If you have unused keyword slots, you still pay for them until the subscription is changed or downgraded.
You can always check what is included in each plan on the Pricing page.
API Plan without the dashboard
Choose the API Plan if you need Google rank data but do not need the Keyword.com dashboard.
The API Plan:
Provides Google rank data through the Keyword.com REST API and MCP server.
Does not include the Keyword.com dashboard.
Starts at 1,000 keywords.
Is available as a self-serve purchase on the API Plan pricing page.
Includes a 14-day free trial with no credit card required.
“API-only” means that you access Google rank tracking data without the Keyword.com dashboard. It does not mean AI Visibility only.
Monthly API Plan prices for Consistent Top 50 tracking depth
Keywords | Weekly updates | Daily updates |
1,000 | $11 | $37 |
5,000 | $48 | $165 |
10,000 | $90 | $310 |
25,000 | $225 | $750 |
50,000 | $450 | $1,500 |
100,000 | $900 | $3,000 |
Enhanced Top 100 tracking costs more. For example, Top 100 tracking for 1,000 keywords with daily updates costs $50 per month.
Annual billing costs less than monthly billing. If you need to track more than 100,000 keywords, contact our sales team.
On-demand keyword updates
In addition to scheduled updates, SERP plans include a free allowance of on-demand updates.
How this works:
Your free on-demand updates match your keyword limit
Example: a 300-keyword plan includes 300 free on-demand updates per update cycle
These updates can be used on any keyword, regardless of its normal schedule
On-demand updates reset based on your plan’s update frequency (daily or weekly).
If you need more on-demand updates, you can purchase additional top-ups at an extra cost.
Keyword add limits
To prevent abuse and ensure data stability, SERP plans include keyword add limits.
Limits are based on your plan’s update frequency
Daily plans have a daily keyword add limit
Weekly plans have a weekly keyword add limit
Once you reach the limit, you’ll need to wait for the next reset period before adding more keywords.
What SERP billing covers
Your SERP subscription covers SERP-specific functionality only, including:
Keyword tracking & update frequency
Rank history
SERP features
Alerts
Scheduled PDF reports
Google integrations
On-demand keyword updates (within plan limits)
Keyword add limits (per day or week, depending on plan)
Starting at 1,000 keywords, the 360° Visibility plan also includes AI Visibility credits as a free extra. SERP keyword limits and update schedules do not apply to AI Visibility tracking.
The API Plan provides Google rank data through the REST API and MCP server but does not include the dashboard or its dashboard-based features.
AI Visibility tracker (AIV) billing
How pricing works
AI Visibility is priced using a credit-based system.
Credits are consumed when you:
Run AI visibility checks
Track prompts, brands, or queries
Refresh AI visibility data
Generate page audit reports
Credits are not tied to keywords or update cycles.
For a full explanation of how credits are calculated and consumed, see: How AI Visibility Credits Work.
Credit usage basics
Credits are deducted based on actual usage
Usage depends on what you track and how often you refresh data
Credit behaviour is explained in detail in the credits article linked above
Unused credits do not roll over
Using SERP & AIV together
Free AI Visibility credits with rank tracking
Search Visibility plans in the app support up to 500 keywords. From 1,000 keywords, rank tracking is provided through a 360° Visibility plan.
The 360° Visibility plan includes AI Visibility credits at no additional cost. You can use the plan for rank tracking even if you do not need AI Visibility.
Free SERP access with AIV
If you subscribe to AI Visibility, you automatically get:
Access to Google SERP Tracker
5 free SERP keywords to track
These 5 keywords are intended for light SERP monitoring alongside AI Visibility insights.
If you need to track more keywords, higher frequency updates, or advanced SERP reporting, you’ll need a paid SERP subscription.
Choosing the right plan
Choose your plan based on the type of tracking and access you need:
Choose a Search Visibility plan if you need the Keyword.com dashboard and want to track up to 500 Google SERP keywords.
Choose a 360° Visibility plan if you need the Keyword.com dashboard and want to track 1,000 or more Google SERP keywords. AI Visibility credits are included as a free extra.
Choose an AI Visibility subscription if your primary goal is to track visibility in AI-generated answers. It includes five free SERP keywords.
Choose the API Plan if you need Google rank data through the REST API or MCP server and do not need the Keyword.com dashboard.
If you need the dashboard but the available plan does not meet your pricing needs, contact our team to discuss your options.
Key differences at a glance
Feature | Google SERP Tracker | AI Visibility Tracker |
Pricing model | Per keyword | Credit-based |
Update cycle | Fixed per plan | Usage-based |
Unused capacity | Does not roll over | Does not roll over |
Includes other product | Yes - On 360 Visibility has free AIV credits | Yes - includes 5 SERP keywords |
Free trial
We offer a 14-day free trial so you can explore both Google SERP Tracking and AI Visibility with full access to features.
What’s included in the trial
During your 14-day trial, you get:
100 SERP keywords with daily updates
20 AI Visibility credits
Access to all core features across both products
This allows you to test keyword tracking, AI visibility tracking, competitor analysis, citations, sentiment, and reporting before committing to a subscription.
What happens after the trial ends
If you add your payment details, your selected subscription will start automatically.
If you do not add payment details, your account will be deactivated at the end of the 14 days.
Deactivated trial accounts are permanently deleted after 30 days, including all keywords, search terms, and historical data.
We recommend upgrading before your trial ends if you want to keep your tracked data.
Choosing your subscription
After your trial, you can subscribe to:
SERP only
AI Visibility only
Both SERP and AI Visibility (360 Visibility)
Each product has its own pricing model and billing logic, and they can be used independently or together depending on your needs.
Frequently asked questions
Do SERP keywords use AIV credits?
Do SERP keywords use AIV credits?
No. SERP keyword tracking and AIV credits are completely separate.
Can I move keywords between SERP and AIV?
Can I move keywords between SERP and AIV?
No. SERP keywords and AIV tracking are different systems and are billed differently.
Where can I see my current limits?
Where can I see my current limits?
SERP limits are visible in your SERP workspace
Credit usage is visible in your AI Visibility workspace
