In AI Visibility, prompts are the questions or queries sent to AI engines. Topics group related prompts so you can analyze their performance together.

Together, prompts and topics form the basis of AI Visibility tracking.
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Unlike traditional SEO keyword tracking, AI Visibility uses natural-language prompts that reflect how someone might ask a question in an AI tool.
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For example:

AI search is prompt-driven rather than keyword-driven.
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The wording and context of a prompt can influence:

Small wording changes can produce different results. A clear prompt and topic structure helps you interpret those results consistently.
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Topics help you:

Prompts determine what is measured. Topics make the results easier to analyze.

A prompt is the exact query that AI Visibility sends to a selected AI engine.
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Each prompt can include:

The system captures the AI-generated answer and uses it to analyze your brand’s presence, including named brands, placement, citations, and sentiment.
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The same prompt can be tracked across multiple AI engines.

For example, you may track:
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“What is the best CRM software for small businesses?”

in ChatGPT, Gemini, Perplexity, and Google AI Mode.
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Each engine can return a different answer, name different brands, or rely on different sources. Tracking across engines helps you understand where your brand is visible and where it needs improvement.
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When adding a prompt, choose how often it should run:

Choose a schedule that matches the importance of the prompt and the pace at which you need data.
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For example, daily tracking may suit high-priority commercial prompts, while weekly or every-two-week tracking may suit broader research prompts.
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Manual prompts only run when you trigger them.

A topic is a strategic grouping of related prompts.

For example, you might create a topic called CRM software and add prompts such as:

Topics let you view the combined performance of related prompts instead of reviewing every prompt individually.
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A prompt can belong to one topic at most.
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Topics are scoped to the specific AI Visibility domain and are shared across its engines and regions. This means the same topic structure can be used consistently throughout that domain’s reporting.
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When you add a prompt, you can assign it to a topic, select the AI engine or engines, choose a region where available, and set its update schedule.
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The system then:

This gives you several ways to analyse performance:

Traditional SEO tracking focuses on ranking positions for keywords in search results.

AI Visibility tracks how brands appear in generated answers.

AI engines interpret meaning and context, not just exact wording.

For example, these prompts are related but may produce different answers:

Use prompt wording that reflects the questions your prospective customers are likely to ask.

You can add prompts in three ways:

You can assign a topic while adding prompts or update the topic later from the Prompts screen.
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Tags provide an additional way to filter and organize prompts across topics. For example, you might use tags for campaign, market, priority, funnel stage, or audience.

Variation between AI responses is normal.

A prompt may produce different results across runs because AI engines can vary their wording, brand selection, citations, and source use.

You may notice that:

Review trends across multiple runs rather than relying on a single answer.

A thoughtful prompt and topic structure makes it easier to identify where your brand is visible, where competitors are stronger, and which areas need attention.