What it is
This explains how to cancel your Google SERP Tracking or AI Visibility subscription, what happens to billing, and how your data is handled after cancellation.
SERP and AI Visibility subscriptions behave differently, so it’s important to understand both.
Why it matters
Cancelling affects:
Billing timing
Access to projects and dashboards
Keyword & prompt tracking and history
Data retention and deletion timelines
Knowing the differences prevents unexpected data loss.
How to cancel your subscription
Go to Settings
Navigate to Subscriptions & Billing
Click on the 3-dot menu by the subscription you are cancelling
Click Cancel subscription
What happens after cancellation
Google SERP tracking
If you cancel mid billing cycle:
Your subscription remains active until the end of the current billing period.
Tracking continues until the cycle ends.
No refunds are issued for unused time.
You will receive renewal reminders before the billing date.
When the billing cycle ends:
Tracking stops.
Account becomes inactive.
Data retention (SERP)
Contact support to confirm data retention and restoration options for your account before cancelling. Export any reports or data you need to keep .
Cancelling a subscription is separate from requesting account closure or data deletion.
AI Visibility
For a paid AI Visibility subscription:
Cancellation stops renewal at the end of the current billing period.
Access and tracking continue until the paid period ends.
No refunds are issued for unused time.
Cancelling during a trial takes effect immediately .
Cancelling does not itself delete prompts or history. Account or domain deletion is a separate action. Contact support if you need data deleted or need confirmation of retention and restoration options.
Downgrading vs cancelling
Downgrading reduces your plan size but keeps the subscription active. Downgrades take effect immediately, and your account is moved to the selected plan right away.
When a downgrade happens, the system calculates the remaining time on your current plan and the cost of the new plan for that same remaining period, and applies a prorated adjustment. Any difference is added to your account as credit, which will be used toward your next invoice.
Cancelling stops the subscription from renewing. Access ends according to the cancellation timing described above.
Reactivating a subscription
Google SERP tracking
Before resubscribing, contact support to confirm that the projects, keywords, and ranking history you need are still available. Permanently deleted data cannot be restored.
AI Visibility
If you resubscribe and your prompts and history are still available, tracking can resume once credits are available. Contact support to confirm restoration options; cancellation does not itself delete AI Visibility data.
‼️Important notes:
No refunds are provided for mid-cycle cancellations.
Renewal reminders are sent before billing dates.
For immediate data deletion requests, contact support.
SERP and AI Visibility subscriptions are managed independently and can be cancelled separately.