What it is
This explains how to cancel your Google SERP Tracking or AI Visibility subscription, what happens to billing, and how your data is handled after cancellation.
SERP and AI Visibility subscriptions behave differently, so it’s important to understand both.
Why it matters
Cancelling affects:
Billing timing
Access to projects and dashboards
Keyword & prompt tracking and history
Data retention and deletion timelines
Knowing the differences prevents unexpected data loss.
How to cancel your subscription
Go to Settings
Navigate to Subscriptions & Billing
Click on the 3-dot menu by the subscription you are cancelling
Click Cancel subscription
What happens after cancellation
Google SERP tracking
If you cancel mid billing cycle:
Your subscription remains active until the end of the current billing period.
Tracking continues until the cycle ends.
No refunds are issued for unused time.
You will receive renewal reminders before the billing date.
When the billing cycle ends:
Tracking stops.
Account becomes inactive.
Data retention (SERP)
Your projects, keywords, and historical ranking data are retained for 6 months.
You can resubscribe within this period and regain full access.
After 6 months, all data (projects, keywords, history) is permanently deleted.
If you want your data deleted before the 6-month retention period, contact support.
AI Visibility
AI Visibility subscriptions behave differently:
Cancellation is immediate.
Access stops immediately.
All prompts and history are deleted immediately.
No refunds are issued.
There is no data retention period for AI Visibility after cancellation.
Downgrading vs cancelling
Downgrading reduces your plan size but keeps the subscription active. Downgrades will take effective at the end of the currency billing cycle.
Cancelling fully stops the subscription and triggers the data handling rules described above.
Reactivating a subscription
Google SERP tracking
If you resubscribe within 6 months:
All projects
Keywords
Ranking history
Dashboards and reports
are restored.
After 6 months, recovery is not possible.
AI Visibility
Once cancelled, prompts and history cannot be restored.
‼️Important notes:
No refunds are provided for mid-cycle cancellations.
Renewal reminders are sent before billing dates.
For immediate data deletion requests, contact support.
SERP and AI Visibility subscriptions are managed independently and can be cancelled separately.