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On-Demand Keyword Updates (Manual Refreshes)

Learn how manual keyword refreshes work and when to trigger on-demand ranking updates.

What it is

On-demand updates allow you to manually refresh keyword rankings instantly, outside of the automatic update schedule.


When to use on-demand updates

Use manual refreshes when:

  • You’ve deployed SEO changes and want immediate confirmation

  • You’re preparing a report or live demo

  • You want to validate unexpected ranking movement


How it works

  • You select keywords and trigger a refresh

  • Keyword.com performs a new Google search for each keyword

  • Results typically return within a few seconds for a keyword, but can increase, depending on number of keywords you select to update

  • The new rank overrides the previously stored value


Tracking depth

The depth of on-demand updates depends on your account’s tracking plan:

  • Accounts on Consistent Tracking receive Top 50 results on every on-demand refresh.

  • Accounts on Enhanced Tracking receive Top 100 results on every on-demand refresh.


Refresh limits

  • Refresh limits depend on your plan.
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    For example,

    • 2,000 keyword package with daily updates allows 2,000 free individual keyword refreshes per day

    • 2,000 keyword package with weekly updates allows 2,000 free individual keyword refreshes per week

  • Refreshing many keywords at once may take longer due to queueing

With on-demand refresh, you can update your keywords whenever you need, within your package limits.

You can top up your on demand updates for a small fee by clicking Reset on demand refresh limit in the Project Sidebar.
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This will charge your credit card immediately and reset the refresh counter until the next day or week, depending on your package type.


Best practices

  • Use on-demand refreshes when you need immediate confirmation (after changes, before reporting, or when investigating movement).

  • Refresh keywords in smaller batches for faster processing.

  • Remember: on-demand refreshes return Top 50 results by default unless you have full Top 100 tracking enabled.

  • Use Spyglass to validate the exact SERP snapshot if results look unexpected.

  • Monitor your refresh usage to stay within your plan limits.

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