The ‘Overview’ tab in your project dashboard gives you access to 11 charts that provide you with different insights on your keyword performance.

See the metrics you want

You can drag and drop, add or remove the charts and change the timeframe in your project overview dashboard to customize it the way you want.

Advanced date filtering and customization

Every widget on the Overview page offers advanced date filtering to deliver precise insights. Once you apply a date filter to a chart, it’s seamlessly saved for the specific project or group, ensuring consistency across your data analysis. You have the flexibility to customize date settings for individual charts, projects, or groups, empowering you to gain the most relevant insights with ease.

Here is a summary of the 11 charts available to you:

This area chart illustrates the evolution of your keyword rankings over time, segmented by your customized position ranges (see how to customize this below). Filter by date to view your historical performance and observe how your SEO strategies impact your visibility in search results.

The ranking buckets can be customized by going to your Settings > Table:

This chart maps out the shifts in your keyword rankings across selected date ranges and your customized Ranking Buckets. It allows you to see how many of your keywords have advanced within specific position ranges over your chosen Comparison Timeframe.

This chart and table combo offers a comprehensive view of your Share of Voice (SoV) for selected keywords, benchmarking your visibility against the top 10 competing URLs. The SoV metric reflects the percentage of exposure or influence your pages hold in search results, offering a clear picture of your competitive standing. Use the line chart to track how your SoV evolves over time, with customizable date ranges from 1 day to all time, to identify trends, gauge the effectiveness of your SEO strategies, and pinpoint opportunities for growth. Read more about Share of Voice here.

This chart spotlights your best-performing pages, showcasing their average rank, rank trend (up or down), visibility score, estimated traffic, and the count of ranking keywords. Utilize date range filters to analyze performance over specific periods. Read more about top pages here.

This chart provides a detailed analysis of your keyword performance, showing the distribution of keywords across different ranking buckets: Top 1-3, Top 4-5, Top 6-10, Top 11-20, Top 21-100, and those not ranking. Alongside this, it tracks both the daily average rank and the 30-day average rank, giving you a clear picture of how your keywords are performing over time. Use this data to monitor ranking trends, assess the impact of your SEO efforts, and identify areas for improvement.

This chart evaluates your website's visibility in Google's organic search results by analyzing the rank of your keywords, their click-through rates (CTR), and search volumes. Use the date range filters to track how your visibility evolves. A higher visibility score indicates a stronger online presence, making your site more likely to be found by potential visitors. Adjust your SEO strategies based on these insights to improve your rankings, enhance your site's visibility, and drive more organic traffic. Read more about the Visibility score here.

This chart calculates the expected traffic to your website from specific keywords, factoring in your ranking position, the average click-through rate (CTR), and search volume. Adjust the date range filter to examine how your traffic potential changes over time. This insight allows you to prioritize SEO efforts on high-performing keywords and optimize for better visibility and engagement. Use this data to forecast traffic trends and align your content strategy with your audience's search behavior for maximum impact. Read more about Estimated traffic here.

This chart displays key metrics from Google Analytics 4, specifically focusing on traffic acquisition by user channel over time. It provides a comparative view of organic search performance for the current month versus the previous month, helping you track trends and changes in user behavior. To activate this chart, ensure your Google Analytics account is integrated with Keyword.com, enabling seamless data synchronization for in-depth analysis. Read how to add your Google Analytics account here.

This chart provides insight into the SERP features (like featured snippets, local packs, or image carousels) appearing in organic search results for your keywords and highlights how often your content is captured in these features. Use the comparative date range filters to review your performance over time. Understanding your visibility in SERP features can guide you to optimize your content and SEO strategies, enhancing your chances of being featured. Read more about SERP features here.

This chart categorizes your keywords by search intent, showing not only the number of keywords per intent but also their percentage of your project's, group's, or tag's total keyword count, alongside the estimated traffic for each intent. Utilize the comparative date range filters to observe how these intent dynamics shift over time. Read more about search intent here.

This chart provides a snapshot of your SEO performance by showing the daily average rank and the 30-day average rank of keywords in your project, group, or tag. Filter through date ranges to explore how your average rankings have evolved. This historical insight helps you pinpoint trends, assess the effectiveness of your SEO strategies over time, and make data-driven decisions to boost your search engine rankings.