Unveil the underlying motive behind user searches. Search Intent provides you with invaluable insights to optimize your campaigns and connect with your audience on a deeper level.
What is Search Intent?
Imagine searching for "best laptops for gaming." Are you simply curious about gaming laptops (Informational intent)? Do you plan to compare features and prices (Commercial)? Or are you ready to dive in and make a purchase (Transactional)? Search intent reveals the "why" behind each keyword, giving you a crystal-clear understanding of your target audience's needs.
Search intent in Keyword.com
When you log in to Keyword.com and navigate to the keyword ranking table, you'll notice a new column labeled "Search Intent." This column displays a letter code representing the search intent associated with each keyword:
C: Commercial intent - Users are likely looking to make a purchase or engage in commercial activity related to the keyword.
I: Informational intent - Users seek information or answers to questions related to the keyword.
N: Navigational intent - Users are searching for a specific website or resource related to the keyword.
T: Transactional intent - Users are actively looking to complete a transaction, such as signing up for a service or subscribing to a newsletter
Using services of advanced data-mining algorithms and AI that analyze vast amounts of search data to identify the dominant intent behind each keyword. We only display the intent when our confidence level exceeds 50%, ensuring you receive reliable insights. All keyword search intents will be updated bi-monthly automatically.