Google SERP features are the special boxes, images, and other elements that appear on Google's search engine results pages (SERPs) beyond the traditional blue links. These features are designed to provide you with more relevant and useful information at a glance, and can include things like:
Featured snippets: Short excerpts of text that answer specific questions, often displayed at the top of the SERP.
Knowledge panels: Boxes that provide in-depth information about people, places, things, and organizations, including images, links, and other relevant data.
Image packs: Carousels of images related to the search query.
Local packs: Maps and listings for businesses and other places near the user's location.
Video carousels: Rows of videos related to the search query.
Shopping results: Product listings from online retailers.
SERP features can be triggered by a wide range of search queries, and Google is constantly adding new features and improving existing ones. By understanding how SERP features work and how to optimize your content for them, you can increase your visibility in search results and provide your users with a more informative and engaging experience.
SERP Features in Keyword.com
In the keyword ranking table you will find icons of all the SERP features that are present in the SERPs for the relevant keyword.
If the icon is blue it means that the SERP feature is present in the SERPs, but you are not the featured in the feature
If the icon is green is means that the SERP feature is present in the SERPs and you are the featured URL in that feature
You can also see the SERP features in the Spyglass view. All features are highlighted in yellow for easy reference.
AI Overviews
AI Overviews are a feature introduced by Google as part of its Search Generative Experience (SGE). These overviews use artificial intelligence to summarize and provide concise answers to search queries directly in the search results. They aim to give users quick insights and helpful context without needing to click through to multiple websites. AI Overviews are particularly valuable for understanding broad or complex topics at a glance.
In Keyword.com, you can easily identify if an AI Overview appears in your search results. Look for the Bot icon in the SERP Features column of your Ranking Table. This icon indicates that an AI Overview was present for that specific keyword during the search.
If you have any questions about how AI Overviews are tracked or how they impact your rankings, feel free to reach out to our support team for assistance.
Note: The AI Overview results in Google Search are not always guaranteed to appear because Google uses a caching system. If the results are not present in the cache when the search is performed, they will not show up in the SERPs or in your Ranking Table. Cached results are served only if the query and all parameters match exactly, and the cache typically expires after an hour.