SERP Features
Updated over a week ago

Google SERP features are the special boxes, images, and other elements that appear on Google's search engine results pages (SERPs) beyond the traditional blue links. These features are designed to provide you with more relevant and useful information at a glance, and can include things like:

  • Featured snippets: Short excerpts of text that answer specific questions, often displayed at the top of the SERP.

  • Knowledge panels: Boxes that provide in-depth information about people, places, things, and organizations, including images, links, and other relevant data.

  • Image packs: Carousels of images related to the search query.

  • Local packs: Maps and listings for businesses and other places near the user's location.

  • Video carousels: Rows of videos related to the search query.

  • Shopping results: Product listings from online retailers.

SERP features can be triggered by a wide range of search queries, and Google is constantly adding new features and improving existing ones. By understanding how SERP features work and how to optimize your content for them, you can increase your visibility in search results and provide your users with a more informative and engaging experience.

SERP Features in

In the keyword ranking table you will find icons of all the SERP features that are present in the SERPs for the relevant keyword.

  • If the icon is blue it means that the SERP feature is present in the SERPs, but you are not the featured in the feature

  • If the icon is green is means that the SERP feature is present in the SERPs and you are the featured URL in that feature

These are all the SERP features we track and their corresponding icon in the table:

You can also see the SERP features in the Spyglass view. All features are highlighted in yellow for easy reference.

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