Understanding the Columns
Updated over a week ago


This is the ranking position of your keyword on the day it was added.

You can change this number by clicking on it.


This indicates the page your site appears in Google organic search search results.


The best rank your keyword achieved from the date it was added to the project.


The current Google rank in the SERPs

Search Intent

Easily identify the intent behind user searches with intuitive letter codes: "C" for Commercial, "I" for Informational, "N" for Navigational, and "T" for Transactional.

Hover over each intent to reveal confidence levels, ensuring accuracy in your analysis. Read more .

SERP Features

This will show you which SERP features are present in the results for that keyword, and also show you if your website is featured in the features.

  1. If the icon is blue it means that the SERP feature is present in the SERPs, but you are not the featured in the feature

  2. If the icon is green is means that the SERP feature is present in the SERPs and you are the featured URL in that feature

1d, 7d, 30d, Life

Here we show the number of positions up or down compared to the start value. If it is not been 7 days or 30 days since the keyword was added then nothing will show in those columns yet.

For instance, if a keyword had no ranking 7 days ago but is now ranked 75, it means there has been a rank change of 25 positions. We use the same method to compare current data with data from 30 days ago, etc.

If a keyword or project is archived and then re-activated after some time, the values on these columns will reset and it will require a certain number of days before any movements can be seen:

1d column - 1 day

7d column - 7 days
30d column - 30 days

This applies to paused/cancelled accounts as well that are re-activated after some time.

Search Volume

The Monthly search volume (MSV) measures how many times a particular search query or keyword is entered into search engines each month.

Read more about this metric here

Search Results

This indicates the number of results Google returned for that keyword.

Note: This metric is only available for desktop searches. Value is blank for mobile search results.


This metric shows how competitive ad placement is for a keyword, specific to the location and Search Network targeting options that you've selected. The level of competition—low, medium, or high— is determined by the number of advertisers bidding on each keyword relative to all keywords across Google.

Data is collected from GoogleAds

Cost Per Click (CPC) $

This is the average cost an advertiser pays for the keyword with every ad click as reported by Keyword Planner in the last 30 days for the country selected at the search engine level. The value is in US Dollars ($) and collected from GoogleAds

You can customize the currency of this metric by going to your account Settings or in the Project Settings.


This is the number of clicks from a Google search result that landed the user on your property.

To get this metric into your project you need to connect your Google Search Console account. You can read more about this here.


How many links to your site a user saw on Google search results. Impressions are counted when the user visits that page of results, even if the result was not scrolled into view. However, if a user views only page 1 but the result is on page 2, the impression is not counted.

To get this metric into your project you need to connect your Google Search Console account. You can read more about this here.

Click Through Rate (CTR)

Click-through rate: the click count divided by the impression count. If a row of data has no impressions, the CTR will be shown as a dash (-) because CTR would be division by zero.

To get this metric into your project you need to connect your Google Search Console account. You can read more about this here.


Project tags linked to that keyword

Date Added

The date the keyword was added to the project.

Search Location

The location set for this keyword. Entering a location will make Keyword.com search the keyword from your desired location.

Ream more about this metric here.


The Google business name linked to the keyword.


If you are using a single URL in a project, you'll notice that the URL is now displayed at the top of the project.

The URL column will show / if the homepage is ranking or the page name if there is a page ranking. e.g /ranking-page-name

If you have more than one domain in the project then we will show the full domain in the URL column and the project name will show at the top.

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