What it is
Topics group related prompts into strategic categories.
They help you organize AI Visibility tracking by theme, product area, campaign, customer segment, or use case. For example:
Product comparisons
Local SEO
Enterprise features
Brand awareness
AI search visibility
Topics are scoped to the current AI Visibility domain and are shared across all of its engines and regions.
A prompt can belong to one topic at most. Topic-level metrics combine the runs from all prompts assigned to that topic.
Why it matters
Topics help you move from individual prompt results to a clearer view of performance by strategic area.
Use topics to:
Compare visibility across different business areas
Identify categories where competitors are stronger
Review trends by product, use case, or campaign
Keep prompt reporting structured as your tracking grows
Without topics, related prompts can be harder to compare and report on.
Create a topic
Open Topics in the AI Visibility sidebar.
Click Add topic in the top-right corner.
Enter one or more topic names.
Click Add topics.
You can add several topics at once by pressing Enter or typing a comma after each topic name. You can also paste a list of topics.
Use specific topic names that clearly describe the group of prompts, such as:
Rank tracking software comparisons
Local SEO tools
Agency reporting
Enterprise keyword tracking
Avoid broad topic names that may become difficult to interpret later.
Add prompts to a topic
Prompts are assigned to topics from the Prompts page or while adding new prompts.
When using Quick start, you can select suggested topics and add the related prompt suggestions to each one.
You can also choose a topic when:
Adding prompts manually
Importing prompts through CSV
Updating a prompt’s settings
Prompts without a topic are listed in the No topic row on the Topics page.
To move them into a topic, assign a topic from the Prompts page.
Suggest topic ideas
Use Suggest topics from the Topics page to generate topic ideas for your project.
Suggested topics can help you structure a new project before adding prompts, especially when you are planning coverage for multiple products, customer questions, or use cases.
Review suggestions before adding them to ensure they match your reporting strategy.
Review topic performance
The Topics page shows each topic and its aggregated AI Visibility performance.
For each topic, you can review:
Prompts
Visibility score
Change
Detection rate
Average rank
Mentions
Sentiment
Use the filters and timeframe selector at the top of the page to focus your analysis.
Topic metrics pool the results from the prompts assigned to that topic. This makes it easier to compare your brand’s performance across different areas of your strategy.
Manage an existing topic
Use the actions beside a topic to:
Rename the topic
View prompts assigned to it
Delete the topic
Before deleting a topic, review the prompts assigned to it. You can reassign prompts from the Prompts page if needed.
Topics vs tags
Topics and tags serve different purposes.
Field | Use | Example |
Topic | Main strategic grouping for a prompt | Competitor comparisons |
Tag | Flexible label used across prompts and topics | High priority |
Use topics to define what a prompt is about. Use tags to add flexible reporting context, such as campaign, priority, market, or funnel stage.
Best practices
Create a clear topic structure before adding a large prompt set.
Use specific names that reflect meaningful business categories.
Assign each prompt to the most relevant topic.
Use No topic as a review list for prompts that still need to be organized.
Avoid creating overlapping topics.
Review topic-level performance regularly and adjust your prompt coverage as priorities change.