What it is
Managing search terms in AI Visibility means organizing and maintaining the prompts that power your visibility tracking.
This includes:
Adding terms manually or in bulk
Uploading terms via CSV
Assigning topics
Applying tags
Editing or removing terms
Reviewing performance in the Search Terms table
Search terms determine what gets executed. Management determines how usable and scalable your reporting becomes.
Why it matters
AI visibility tracking is prompt-driven.
Without structured management:
Data becomes fragmented
Topics lose clarity
Reporting becomes messy
Credit usage increases unnecessarily
Competitive comparisons weaken
Strong organization allows you to:
Segment by business line
Separate commercial vs informational prompts
Group enterprise vs SMB queries
Filter by campaign or region
Scale cleanly across AI engines
Good structure today prevents reporting chaos later.
Ways to add search terms
You can add terms in three ways:
Manual entry
Bulk add (paste)
Bulk upload via CSV
Organizing search terms with topics and tags
Topics
Topics group related prompts together and power:
Dashboard filtering
Topic-level visibility trends
Competitive benchmarking
Topics represent strategic categories (e.g., “CRM software”).
Tags
Tags are an additional organizational layer.
Tags allow you to:
Group terms across topics
Organize by reporting purpose
Segment by campaign, funnel stage, or region
Filter reports more flexibly
Examples of tag use cases:
“High priority”
“Competitor comparisons”
“Q4 campaign”
“Enterprise segment”
Tags are especially powerful for:
Agencies managing multiple reporting layers
Enterprise teams segmenting strategic initiatives
Custom executive reporting
Topics = strategic grouping
Tags = flexible reporting filters
This mirrors how advanced organization works in SERP tracking.
The search terms table
From the Search Terms table, you can:
Sort and group your terms
View high level performance metrics like
Visibility score
Detection rate
Average position
Mentions
Citations
Sentiment
Manage and export your search terms
Each term is tracked independently per engine. Each configuration (engine + settings) appears as a unique tracked term.
See Search Terms Table Explained for more.
Refining and removing terms
You can:
Edit prompts
Reassign topics
Change tags
Adjust frequency
Delete terms
Refine prompts if:
Responses are too generic
Competitor comparisons are weak
Terms overlap heavily
Business priorities shift
Search term management should evolve with strategy.
Best practices
Assign every term to a Topic
Use Tags for reporting segmentation
Avoid minor prompt variations
Track across multiple engines for priority terms
Use CSV upload for structured scaling
Review AI snapshots before expanding coverage