What it is
Google SERP (Search Engine Results Page) Tracking monitors where a website ranks in Google’s organic search results for specific keywords, locations, and devices over time.
In Keyword.com, Google SERP Tracking is one of the two core product areas and is fully separate from AI Visibility Tracking. All rankings, settings, dashboards, alerts, and reports described here apply only to Google SERP Tracking.
Why it matters
SERP tracking helps you:
Measure SEO performance accurately
Detect ranking changes early
Separate real movement from short-term volatility
Compare performance across locations, devices, and competitors
Make informed SEO and content decisions
Accuracy and consistency are critical. Keyword.com is designed to avoid misleading rank noise while still capturing meaningful change.
How it works (high level)
You create a project
You add keywords, locations, language, and devices
Keyword.com collects rankings directly from Google SERPs
Rankings are stored historically and visualized over time