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Sharing Reports in Keyword.com (Overview Guide)

Overview of reporting options, including live dashboards, scheduled reports, and data exports.

Updated this week

What it is

Keyword.com gives you multiple ways to share ranking data with clients, stakeholders, or internal teams.

Reporting is the primary output of the platform. It’s how your SEO work gets communicated, evaluated, and sold.

There are four main ways to share reports:

  1. ViewKeys - live client dashboards

  2. Scheduled Reports - automated email reports

  3. Manual Exports - PDF, CSV, or Text downloads

  4. Embedded Reports - live dashboards hosted on your own website

This guide helps you choose the right method for your workflow.


Why it matters

Different stakeholders need different reporting formats.

  • Clients often need live dashboards

  • Executives prefer PDF snapshots

  • Internal teams may want CSV exports

  • Agencies need white-labelled reports

  • Portals may require embedded dashboards

Understanding the differences ensures you deliver reports that match expectations.


The four ways to share reports

1. ViewKeys - Live client dashboards

A ViewKey is a live, read-only version of your project. It updates automatically as rankings change.

Best for:

  • Client dashboards

  • Ongoing SEO retainers

  • Transparent, real-time reporting

  • Agencies managing multiple accounts

ViewKeys reflect:

  • Visible columns

  • Sorting

  • Filters

  • Table settings

  • Overview tab (if enabled)

  • Top Pages tab (if enabled)

You can:

  • White-label the domain

  • Add branding

  • Require a password

  • Embed the report

  • Hide Sharing option from report


2. Scheduled reports - Automated email reports

Scheduled Reports automatically send ranking data via email.

You can:

  • Select projects or groups

  • Choose frequency

  • Choose PDF or CSV

  • Customize what columns are visible

  • Customize the email message (HTML supported)

  • Apply branding

Best for:

  • Weekly client updates

  • Executive reporting

  • Hands-off reporting workflows

  • Agencies scaling across multiple clients


3. Manual exports - PDF, CSV, or Text

You can export ranking data manually at any time.

Available formats:

  • PDF

  • CSV

  • Text

Exports reflect:

  • Visible columns (Settings → Table)

  • Active filters

  • Selected report date

  • Current sorting

Best for:

  • One-off reporting

  • Internal analysis

  • Sharing raw data

  • Executive snapshots


4. Embedded reports - Host on your own website

You can embed a ViewKey directly into your website using iFrame code.

This creates a fully live dashboard inside:

  • Client portals

  • Agency websites

  • Internal dashboards

Best for:

  • White-label agency dashboards

  • SaaS integrations

  • Client login portals

Sample code:

<iframe src="https://app.seranktracker.com/projects/UlO9PSv/676767543333356e52a1575c3e5d0c91/client" style="position:fixed; top:0px; left:0px; bottom:0px; right:0px; width:100%; height:100%; border:none; margin:0; padding:0; overflow:hidden; z-index:999999;"> Your browser doesn't support iframes </iframe>

Embedding uses ViewKeys as the underlying reporting layer.


Live vs snapshot reporting

Understanding the difference is important.

Live reporting (ViewKeys / Embedded)

  • Always current

  • Reflects real-time ranking changes

  • Mirrors project settings

  • Ideal for ongoing visibility

Snapshot reporting (PDF / CSV)

  • Static at time of export

  • Controlled distribution

  • Useful for archived monthly reports

  • Preferred by executives


Branding & white-label options

Keyword.com allows you to:

  • Customize ViewKey branding

  • Use white-label domains

  • Add company name, logo, and description

  • Override branding per project

  • Configure custom CNAME domains (for larger accounts)

Branding applies across:

  • ViewKeys

  • Scheduled PDFs

  • Embedded dashboards


Choosing the right reporting method

Use Case

Best Option

Ongoing client dashboard

ViewKey

Weekly automated report

Scheduled Report

Executive snapshot

PDF Export

Raw data analysis

CSV Export

Client portal integration

Embedded ViewKey

Fully branded agency reporting

ViewKey + White-label


How reporting settings work

⚠️ Important:

Reporting mirrors your project configuration.

If you:

  • Change visible columns

  • Adjust ranking buckets

  • Modify sorting

  • Apply filters

  • Change report date

Those changes impact:

  • ViewKeys

  • PDF exports

  • Scheduled reports

To control what appears in reports:

Go to Settings → Table and select visible columns.


Best practices

  • Finalize table settings before sharing ViewKeys

  • Use white-label branding before sending client links

  • Lock ViewKeys with passwords for client accounts

  • Use scheduled reports for consistency

  • Use custom report dates for monthly snapshots

  • Keep executive PDFs concise

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