What it is
Keyword.com gives you multiple ways to share ranking data with clients, stakeholders, or internal teams.
Reporting is the primary output of the platform. It’s how your SEO work gets communicated, evaluated, and sold.
There are four main ways to share reports:
Shared Projects - live client dashboards
Scheduled Reports - automated email reports
Manual Exports - PDF, CSV, or Text downloads
Embedded Reports - live dashboards hosted on your own website
This guide helps you choose the right method for your workflow.
Why it matters
Different stakeholders need different reporting formats.
Clients often need live dashboards
Executives prefer PDF snapshots
Internal teams may want CSV exports
Agencies need white-labelled reports
Portals may require embedded dashboards
Understanding the differences ensures you deliver reports that match expectations.
The four ways to share reports
1. Shared Projects - Live client dashboards
A Shared Project is a live, read-only version of your project. It updates automatically as rankings change.
Best for:
Client dashboards
Ongoing SEO retainers
Transparent, real-time reporting
Agencies managing multiple accounts
Shared Projects reflect:
Visible columns
Sorting
Filters
Table settings
Overview tab (if enabled)
Top Pages tab (if enabled)
You can:
White-label the domain
Add branding
Require a password
Embed the report
Hide Sharing option from report
2. Scheduled reports - Automated email reports
Scheduled Reports automatically send ranking data via email.
You can:
Select projects or groups
Choose frequency
Choose PDF or CSV
Customize what columns are visible
Customize the email message (HTML supported)
Apply branding
Best for:
Weekly client updates
Executive reporting
Hands-off reporting workflows
Agencies scaling across multiple clients
3. Manual exports - PDF, CSV, or Text
You can export ranking data manually at any time.
Available formats:
PDF
CSV
Text
Exports reflect:
Visible columns (Settings → Table)
Active filters
Selected report date
Current sorting
Best for:
One-off reporting
Internal analysis
Sharing raw data
Executive snapshots
4. Embedded reports - Host on your own website
You can embed a Shared Project directly into your website using iFrame code.
This creates a fully live dashboard inside:
Client portals
Agency websites
Internal dashboards
Best for:
White-label agency dashboards
SaaS integrations
Client login portals
Sample code:
<iframe src="https://app.seranktracker.com/projects/UlO9PSv/676767543333356e52a1575c3e5d0c91/client" style="position:fixed; top:0px; left:0px; bottom:0px; right:0px; width:100%; height:100%; border:none; margin:0; padding:0; overflow:hidden; z-index:999999;"> Your browser doesn't support iframes </iframe>
Embedding uses Shared Projects as the underlying reporting layer.
Live vs snapshot reporting
Understanding the difference is important.
Live reporting (Shared Projects / Embedded)
Always current
Reflects real-time ranking changes
Mirrors project settings
Shows the dashboards enabled for sharing
Ideal for ongoing visibility
Snapshot reporting (PDF / CSV)
Static at time of export
Controlled distribution
Useful for archived monthly reports
Preferred by executives
Branding & white-label options
Keyword.com allows you to:
Customize Shared Project branding
Use white-label domains
Add company name, logo, and description
Override branding per project
Configure custom CNAME domains (for larger accounts)
Branding applies across:
Shared Projects
Scheduled PDFs
Embedded dashboards
Choosing the right reporting method
Use Case | Best Option |
Ongoing client dashboard | Shared Project |
Weekly automated report | Scheduled Report |
Executive snapshot | PDF Export |
Raw data analysis | CSV Export |
Client portal integration | Embedded Shared Project |
Fully branded agency reporting | Shared Project + White-label |
How reporting settings work
⚠️ Important:
Reporting mirrors your project configuration.
If you:
Change visible columns
Adjust ranking buckets
Modify sorting
Apply filters
Change report date
Those changes impact:
Shared Projects
PDF exports
Scheduled reports
To control what appears in reports:
Go to Settings → Table and select visible columns.
Best practices
Finalize table settings before sharing Shared Projects
Use white-label branding before sending client links
Lock Shared Projects with passwords for client accounts
Use scheduled reports for consistency
Use custom report dates for monthly snapshots
Keep executive PDFs concise