This article explains the charts available in the Project Overview tab and what each chart is designed to show.
The Overview tab provides access to 11 charts that give different perspectives on keyword performance, visibility, and (where enabled) integrated analytics.
Why this matters
Each chart answers a slightly different question (distribution, movement, competitive visibility, page-level performance, SERP features, etc.). Knowing what each chart represents helps you:
Interpret changes correctly (especially when averages and distributions move differently)
Choose which charts to show/hide for reporting
Use date filters appropriately (trend vs comparison)
Where to find the charts
Open a Project
Go to the Overview tab
Use the chart controls to reorder, show/hide charts, and set timeframes
Available overview charts
Chart | Screenshot |
Keywords in Top Positions
What it shows: An area chart of how your keywords are distributed over time across ranking ranges (your configured buckets), including a view of unranked keywords.
Use it for: Seeing whether more keywords are moving into stronger buckets (e.g. Top 10), and whether overall distribution is improving. |
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Keyword Position Tracking
What it shows: A summary of how many keywords are up within your ranking buckets over a selected timeframe, using your configured bucket ranges.
Use it for: Fast “health check” of movement within the ranges that matter to you. |
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Share of Voice
What it shows: Share of Voice (SoV) for the selected keyword set, benchmarked against the top competing URLs. Includes a line chart for how SoV evolves over time and a table of competitors.
Use it for: Understanding competitive visibility (not just rank positions), and whether your exposure is increasing relative to competitors. |
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Top Pages
What it shows: Your best-performing pages with metrics like average rank, rank trend, visibility, estimated traffic, and number of ranking keywords.
Use it for: Spotting which URLs drive performance and monitoring page-level momentum over selected periods. |
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Average Rank vs Distribution
What it shows: Distribution of keywords across ranking buckets (Top 1-3, Top 4-5, Top 6-10, Top 11-20, Top 21-100, not ranking) along with daily average rank and 30-day average rank trend lines.
Use it for: Reconciling “average rank” changes with what’s happening in distribution (e.g. a small number of big movers vs broad improvements). |
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Visibility
What it shows: Visibility in Google organic results based on keyword ranks, CTR assumptions, and search volumes.
Use it for: Tracking overall organic presence over time and correlating ranking improvements with expected visibility impact. |
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Estimated Traffic
What it shows: Expected traffic from the tracked keywords based on ranking position, CTR assumptions, and search volume.
Use it for: Forecasting traffic potential and prioritising work on keywords with higher impact. |
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Organic Traffic Acquisition by User Channel (Google Analytics)
What it shows: Organic traffic acquisition over time from Google Analytics 4, comparing current month vs previous month.
Use it for: Connecting ranking/visibility work to observed organic traffic trends. Requirement: You must integrate your Google Analytics account for this chart to populate. |
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SERP Feature Performance
What it shows: SERP features present for your keywords (e.g. featured snippets, local packs, image carousels) and how often your content is captured in those features.
Use it for: Identifying opportunities to optimise content specifically for SERP features and tracking feature capture over time. |
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Keywords by Intent
What it shows: Keyword distribution by search intent (informational, navigational, commercial, transactional), including count and share of the keyword set, and estimated traffic per intent.
Use it for: Understanding intent mix and whether performance changes are concentrated in a particular intent category. |
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Average Rank
What it shows: Daily average rank and 30‑day average rank across the keyword set.
Use it for: High-level trend tracking. Pair this with distribution charts for better context. |
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Notes & limitations
Some charts require integrations (e.g. Google Analytics)
Charts are calculated from the current Project (or Group/Tag scope when you are viewing those)
If you are using ViewKey sharing, confirm which sections are enabled in ViewKey Project Settings (e.g. whether Overview charts are shown) before assuming viewers will see these charts.