What it is
Projects, Groups, and Tags are the core ways to organise keywords in Keyword.com. They define how your data is structured, how analytics are calculated, and how rankings are shared with clients or stakeholders.
Why this matters
How you organise keywords directly affects:
Accuracy of charts, visibility metrics, and trends
How cleanly data integrates with reports and other features
How easily you can share filtered, client-ready ranking views
Using the right structure prevents misleading analytics and reduces rework later.
Projects
What a Project is
A Project is the foundation of Keyword.com. All keywords must belong to a Project.
In most cases, one Project = one domain.
Tracking multiple domains inside a single Project is not recommended, as it will:
Mix visibility and ranking metrics
Distort charts and historical trends
Reduce the accuracy of analytics and integrations
What you can do in a Project
Within a Project, you can:
Create a shared ViewKey link to show rankings and visibility in real time
Customise the branding of the shared report
Password-protect the shared link
Control and restrict access for other account users
Where to find Projects
Projects list: Sidebar
Groups (being discontinued soon)
What Groups are
Groups are a second-level keyword organisation inside a Project.
They were designed to cluster keywords under a Project for reporting and sharing purposes.
What you can do with Groups
For each Group, you can:
Apply separate branding
Secure access with password protection
Share a group-specific visibility link
⚠️ Groups are being discontinued and will be replaced by Topics.
Topics will provide a more flexible and scalable way to organise keywords.
No new long-term setups should rely on Groups.
Tags
What it is
Tags are flexible labels that can be applied to keywords inside a Project (or Group).
Unlike Groups, a keyword can have multiple Tags.
Tags are the recommended way to organise keywords today.
What you can do with Tags
With Tags, you can:
Create a shared visibility link limited to a specific Tag
View metrics and performance data scoped only to that Tag
This makes Tags ideal for:
Client-specific views
Feature-based keyword sets
Campaign or intent segmentation
Where Tags appear
Keyword ranking table (column)
Table Filtered views
Project sidebar
Keyword Ranking Table (column)
Table Filters
Project Sidebar
How they work together
Project: Top-level container (usually one domain)
Groups: Legacy sub-organisation (being phased out)
Tags: Flexible, scalable keyword organisation (recommended)
💡 Best practice structure:
One domain per Project
Use Tags for segmentation and reporting
Avoid creating new Groups
What to expect
Project-level metrics reflect all keywords in the Project
Tag-level metrics reflect only keywords with that Tag
Mixing domains in one Project will skew results
Groups will be replaced by Topics in a future update
Best practices
Always create a new Project for each domain
Use Tags instead of Groups for new setups
Use Tag-based shared links for client-specific reporting
Plan to migrate organisational logic from Groups to Topics when available