What it is
Projects, Groups, and Tags help you organize keywords, review performance, and share relevant ranking data with clients or stakeholders.
A Project is the main container for your keywords. Groups organize keywords within a project, while Tags provide flexible labels that can be used across its groups.
Why this matters
How you organize keywords affects:
How clearly charts, visibility metrics, and trends represent the website you’re tracking.
How data is organized in reports and integrations.
How easily you can share focused ranking views with clients.
Using a consistent structure keeps your reporting clear and reduces rework later.
Projects
What a Project is
A Project is the foundation of Keyword.com. All tracked keywords belong to a project, either directly or within one of its groups.
In most cases, use one project per domain.
Tracking unrelated domains within the same project can mix their ranking data and make project-level metrics harder to interpret.
What you can do in a Project
Within a project, you can:
Track keywords and review ranking performance.
Organize keywords using groups and tags.
Create and customize dashboards.
Create a shared ViewKey report.
Customize shared-report branding and visibility.
Password-protect shared reports with the relevant add-on.
Control project access for other account users.
Where to find Projects
Click the project selector in the top-left corner of the app.
Use the search field to find a project, group, tag, or domain. Expand a project to see its groups and tags, then select the item you want to view.
You can also open All projects to compare performance across your account.
Groups
What Groups are
Groups organize keywords within a project. Use them to keep distinct keyword sets together, such as different markets, services, or campaigns.
For example, a project could use groups to separate keywords by market, with tags identifying product categories, campaign priorities, or search intent..
What you can do with Groups
For each group, you can:
View its keyword rankings and performance.
Use account-wide or custom reporting settings.
Share a group-specific ViewKey link.
Apply separate shared-report branding.
Protect its shared report with a password using the relevant add-on.
Create a Group
On the project’s Keywords page, click the three-dot icon beside Add Keywords.
Select New group.
Enter a Group name.
Choose Account-wide settings or Custom settings for reporting.
Click Create group.
Custom settings lets you choose the reporting currency, ranking metric buckets, default comparison period, and USA or global search volumes for Google.com keywords.
Tags
What Tags are
Tags are flexible labels you can apply to keywords within a project. A keyword can have multiple tags, making them useful for organizing overlapping keyword sets.
For example, a keyword could have tags for its product category, campaign, and priority.
Project-wide Tags
Tags belong to the project and are shared across all its groups.
You create a tag once and can apply it to keywords anywhere within that project. Tags with the same name in different groups are treated as a single project-wide tag.
When you move a keyword between groups within the same project, it keeps its tags. Deleting the project also deletes its tags.
What you can do with Tags
With tags, you can:
Filter keywords by a category, campaign, market, or priority.
Review performance for a specific keyword set.
Create a shared ViewKey link limited to a tag.
Organize keywords across multiple groups within the same project.
Create a Tag
Click Tags under SERP TRACKER in the left sidebar.
Click New Tag in the top-right corner.
Enter the tag name or names.
Click Add tags.
The tags will be available across every group in the project. Creating a tag makes it available for use; you can then apply it to the relevant keywords.
Where Tags appear
You can find tags in:
Location | How to use it |
Project selector | Expand a project and select a tag to open its keyword view. |
Tags page | Review the project’s tags and keyword counts. |
Keyword ranking table | View the labels applied to each keyword in the Tags column. |
Filters | Select tags to narrow the keywords displayed. |
Filter keywords by Tag
On the Keywords page, click Filters.
Select Tags.
Choose the tags you want to filter by.
Click Apply.
How they work together
Type | Purpose | Example |
Project | Main container, usually for one domain. | Nike.com |
Group | A distinct keyword set within the project. | Clothing |
Tag | A flexible label available across the project’s groups. | Basketball, Football, Running |
Use groups when you need separate keyword sets within a project. Use tags when categories overlap or need to span several groups.
What to expect
Project-wide reporting can summarize keywords across the project, including its groups.
Group views let you focus on a particular group’s keywords.
Tag views focus on keywords carrying that tag.
A keyword can have multiple tags, so tag keyword counts can overlap.
Tags are shared within a project, rather than being recreated separately for each group.
Mixing unrelated domains within one project can make combined metrics harder to interpret.
Best practices
Create a separate project for each domain to keep reporting clear.
Use groups for distinct keyword sets and tags for flexible categories that may overlap.
Choose consistent tag names across the project so your team can find and filter keywords easily.
Use group-specific or tag-specific ViewKey links when clients need a focused view of ranking performance