What it is
AI Visibility reporting gives you several ways to review and share your AI search performance data.
You can:
Monitor performance in the in-platform Overview dashboard
Share a read-only AI Visibility report
Embed a shared report
Export Overview data as CSV
Connect data to Looker Studio
Access data programmatically through the API
Why it matters
AI Visibility data includes more than a traditional ranking position. It helps you monitor:
Visibility score
Detection rate
Mentions
Citations
Average rank
Sentiment
Competitor performance
AI-engine performance
Because AI responses can vary between engines and over time, reporting is most useful when focused on trends and comparisons rather than individual runs.
1. In-platform Overview dashboard
The Overview page is your main dashboard for monitoring AI Visibility performance.
It includes:
Summary metrics for visibility score, detection rate, mentions, citations, average rank, and sentiment
Visibility trends over time
A brand leaderboard
Visibility by AI engine or topic
Citation gaps
Sentiment summary
Recent AI answers
Use the filters and timeframe selector at the top of the page to focus the report on specific engines, regions, tags, and time periods.
Best for:
Regular monitoring
Internal performance reviews
Quick checks after content or PR activity
Identifying areas that need deeper investigation
2. Shared AI Visibility reports
You can share a read-only version of your AI Visibility report directly from the Overview page.
To create or manage a shared report:
Open the Overview page.
Click Share in the top-right corner.
Turn sharing on.
Copy the shared link, or select Embed code if you want to embed the report elsewhere.
The shared report can be opened in a client-friendly view without giving the recipient access to your Keyword.com account.
Shared view settings
Select Shared view settings in the Share menu to control how the report is displayed.
You can configure:
Password protection: Require viewers to enter a password before opening the report. This is available as an add-on.
Visible tabs: Choose which AI Visibility tabs are available through the shared link.
Link expiry: Set when the shared link should expire.
Filters:
None: Viewers open the report with no preset filters.
Start with my current filters: Viewers begin with your current filters but can change them.
Lock my current filters: Viewers see your current filters and cannot change the window or filters.
Keep at least one tab visible in a shared report.
Best for:
Client reporting
Executive updates
Sharing performance with stakeholders
Embedding a report in an internal portal or client area
3. Exporting Overview data
You can export data from the Overview page as a CSV file.
To export:
Open the Overview page.
Click the three-dot menu in the top-right corner.
Select Export overview.
Choose the export type.
Select the columns you want to include.
Click Export as CSV.
Export types
You can choose between:
Current view: Exports the rows shown with the filters and current page window applied.
All rows: Exports all available rows for the selected domain and timeframe.
Choosing export columns
Before exporting, you can choose which columns to include and drag them into your preferred order.
Available fields include:
Engine
Prompts
Runs
Visibility score
Detection rate
Mentions
Citations
Average rank
Sentiment
The Engine column is always included.
Other AI Visibility pages, such as Competitors and Citations, also include their own export controls. Export options may vary by page.
Best for:
Ad hoc analysis
Internal reporting
Sharing selected data with stakeholders
Creating your own spreadsheet reports
4. Looker Studio connector
The AI Visibility Looker Studio connector allows you to connect your data directly to Looker Studio without manual exports.
With the connector, you can:
Build fully automated dashboards
Blend AI Visibility with SEO, paid media, GA, GSC, or CRM data
Create executive-ready reports
Maintain always-updated dashboards
Best for:
Client reporting at scale
Cross-channel dashboards
Enterprise BI setups
Automated reporting workflows
Detailed setup and fields are explained in the dedicated Looker Studio article.
5. API access
The AI Visibility API provides direct programmatic access to your data.
With the API, you can:
Pull visibility metrics automatically
Integrate into internal systems
Feed custom dashboards
Trigger alerts or automations
Store data in your own warehouse
Best for:
Data teams
Advanced analytics setups
Custom reporting platforms
Product or alert integrations
The API allows maximum flexibility and control over how your AI Visibility data is consumed.
Full documentation is available in the API section.
What to expect
AI Visibility reporting reflects how AI models respond to your selected prompts. Expect:
Differences between AI engines
Minor movement between runs
Stronger insights after multiple runs over time
Different results when filtering by engine, region, tag, or timeframe
For meaningful reporting, focus on:
Directional trends
Sustained changes
Competitive movement
Visibility and sentiment together
Engine-specific performance where relevant
Avoid drawing conclusions from one isolated run.
Choosing the right reporting method
Method | Best for |
Overview dashboard | Regular monitoring and quick performance checks |
Shared report | Client, executive, or stakeholder visibility |
CSV export | Manual analysis and custom spreadsheets |
Looker Studio | Automated BI and cross-channel reporting |
API | Advanced integrations and automation |
Most teams use a combination of the Overview dashboard for monitoring, shared reports for stakeholders, Looker Studio for automated reporting, and the API for custom workflows.
Best practices
Report trends, not single runs
Separate AI engines when relevant
Combine visibility and sentiment
Standardize reporting cadence (weekly internal, monthly executive)
Align topics with business priorities