What it is
The Competitors tab shows how your brand performs relative to other detected brands across all tracked AI search terms.
It aggregates competitive data across:
AI engines
Topics
Tags
Queries
Selected timeframe
This is your benchmarking view.
Why it matters
AI search is comparative by nature.
Models frequently:
Rank multiple brands in a single response
Compare tools or products directly
Cite competitors alongside your brand
The Competitors tab helps you:
Identify dominant brands
Track competitive momentum
Measure market share shifts
Control which brands are tracked
Optimize performance and data processing
Filters & controls
The same filters and controls used on the Overview page apply here.
Filter by:
AI Engine: View performance across all engines or isolate one (e.g. Gemini, ChatGPT, Perplexity).
Topic: Focus on a specific topic group.
Tags: Filter by custom term tags.
Queries: Narrow down to specific tracked search terms.
Time & aggregation controls
You can also adjust:
Timeframe: 24h, 7d, 30d, 3m, 1y
Aggregation: Hourly, Daily, Weekly, Monthly
Metric type: Average, Latest
These settings control how metrics are calculated and displayed.
Competitor performance table
The main table lists all detected competitors within the selected filters.
Your own brand is always displayed at the top.
Metrics shown: Visibility, Sentiment, Position, Mentions, Detection rate, Citations and Top 3.
These metrics follow the same calculation logic explained in: AI Visibility metrics explained (formulas & interpretation)
Sorting competitors
You can sort the table by: Visibility, Sentiment, Position, Mentions, Detection rate, Citations and Top 3.
Sorting allows you to quickly identify:
Brands ranking highest
Brands appearing most consistently
Brands dominating citations
Brands with strongest sentiment
Search terms where this domain appears
This section lists all search terms where the selected competitor was detected within the current timeframe (default: Last 3 Months).
You can also:
Show only search terms where your brand is not found
This helps you identify:
Direct competitive overlap
Queries where competitors dominate
Gaps where your brand is absent
This is especially useful for:
Content gap analysis
Prompt strategy expansion
Competitive positioning review
Whitelist / blacklist settings
Below the competitor table, you’ll find the Whitelist / Blacklist Settings section.
This controls how competitor discovery and tracking behaves.
Auto discovery settings
You can configure:
Auto Discovery Metric: Visibility, Sentiment, Position, Mentions, Detection rate, Citations and Top 3.
Auto Discovery Timeframe
Auto Discovery Whitelist Amount
This determines:
Which brands are automatically added as competitors
Based on which performance metric
Within which timeframe
And how many brands are kept
Manual brand control
You can manually:
Mark a brand as Keep (whitelisted)
Mark a brand as Blacklist
Blacklisted brands will not be included in tracking or performance calculations.
This allows you to:
Remove irrelevant brands
Exclude marketplaces or aggregators
Focus only on meaningful competitors
💡 Performance tip:
Once you’ve identified your key competitors, reduce the Auto Discovery Whitelist Amount.
This:
Speeds up metrics fetching
Improves system performance
Reduces unnecessary competitor processing
Exporting competitor data
You can export competitor results to:
Google Sheets
CSV
Exports respect your selected filters and timeframe.
This is useful for:
Competitive reporting
Executive benchmarking
External analysis
Strategic planning
How to use the Competitors tab strategically
Use this page to:
Identify dominant AI-visible brands
Track competitive momentum over time
Find queries where your brand is missing
Measure citation leadership
Analyze sentiment differences
Refine tracked competitor set
The Overview page shows overall performance.
The Competitors tab shows competitive positioning.
When needed, drill into:
Search term detailed view
Citations tab
Sentiment tab