What it is
The Competitors tab compares your brand’s AI Visibility performance with other brands detected in your tracked AI answers.
Use it to:
Compare your visibility with selected competitors
Track changes in competitive performance over time
See how competitors perform by AI engine or topic
Find prompts where competitors appear but your brand does not
Manage which brands are included in competitor comparisons
Filters and timeframe
Use Filters and the date selector at the top of the page to refine the data.
Available filters include:
Competitors
Engine
Region
Tags
You can select up to five competitors at a time. The selected filters and timeframe update the leaderboard, charts, and competitive-gap tables.
Managing competitors
Select Manage competitors to choose which detected brands you want to compare.
The panel lists brands found in your results, along with key indicators such as visibility score, detection rate, and average rank.
You can:
Add up to five competitors for comparison
Remove a selected competitor
Hide brands that are not meaningful competitors, such as directories or review sites
Hidden brands are removed from competitor comparisons, but their mentions remain visible in the original AI answers.
Brand leaderboard
The Brand leaderboard is the main comparison table. It shows all brands currently in scope, with your own brand marked as You.
For each brand, you can review:
Visibility score
Gap vs you
Gap movement
Detection rate
Missed answers
Change
Average rank
Latest rank
Top 3
Mentions
Citations
Sentiment
Use the column headers to sort the table and quickly identify the brands leading in a specific metric.
Understanding the comparison columns
Gap vs you compares the brand’s current result with your brand.
Gap movement shows how that gap has changed over the selected period.
Detection rate, average rank, Top 3, mentions, citations, and sentiment use the same calculation logic as the related AI Visibility metrics.
Your own brand is included in the table so you can compare it directly with the selected competitors.
Performance over time
The trend chart compares your brand and selected competitors over the chosen timeframe.
You can switch the chart between:
Visibility score
Detection rate
Average rank
Mentions
Use this view to spot whether a competitor’s performance is improving, declining, or remaining stable relative to your own.
Where you lead and trail
The Where you lead and trail section breaks down performance by Engines or Topics.
It shows the selected metric for your brand and each selected competitor, alongside the number of runs included.
Use this to identify:
AI engines where your brand performs well
AI engines where competitors have a stronger presence
Topics where your brand leads or trails
Areas that may need new content, stronger positioning, or additional prompt coverage
Where competitors appear without you
This section highlights prompts where selected competitors appeared but your brand did not.
For each result, you can see:
Prompt
AI engine
Competitor mentions
Missed / runs
Last seen
Use the Repeated gaps view to focus on recurring gaps, or select All to review every identified gap.
This is useful for finding:
Prompts where competitors consistently appear without your brand
Content or positioning opportunities
Engines where your brand is less likely to be mentioned
High-priority prompts to investigate in more detail
How to use the Competitors tab strategically
Use this page to:
Identify the brands with the strongest AI visibility in your tracked market
Track whether competitive gaps are widening or narrowing
Compare performance across AI engines and topics
Find prompts where your brand is missing
Keep the comparison focused on your most meaningful competitors
The Overview page shows your overall AI Visibility performance. The Competitors tab shows how that performance compares with other brands appearing in the same AI answers.