AI Visibility overview page explained

The Overview page gives you a high-level view of how your brand appears in AI-generated answers.
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It brings together your current performance, trends, competitor comparisons, engine-level visibility, citation gaps, sentiment, and recent AI answers in one place.

Use it to quickly understand what is happening before investigating individual prompts or competitors in more detail.

Use Filters and the date selector at the top of the page to refine the data shown.

You can filter by:

The selected timeframe and filters update every section on the page.

The summary cards show your brand’s performance for the selected filters and timeframe.
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They include:

Use these cards as a quick snapshot of your overall AI Visibility performance. When comparison data is available, the cards also show how the result changed compared with the previous period.

The Visibility score chart shows how your brand’s visibility changes over time compared with selected competitors.
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Use the chart to identify:

The Brand leaderboard compares your brand with the competitors currently included in the comparison.
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For each brand, you can review:

Select View all competitors to open the full Competitors page for a more detailed comparison.
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Your own brand is marked as You in the table.

The Visibility by engine section shows how your brand performs in each tracked AI engine.
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For each engine, you can review:

Use this to identify which AI engines provide your strongest visibility and where your brand is less likely to appear.
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Select Topics to view the same type of breakdown by topic instead of by AI engine.

The Citation gaps section highlights domains that are cited more often for tracked competitors than for your brand.
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For each domain, you can review:

A positive gap means the domain is cited more often in answers associated with competitors than in answers associated with your brand.
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Use this section to identify external websites, review sites, editorial sources, or other domains where competitors have stronger citation presence.
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Select View all gaps to investigate the full list in the Citations page.
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The Sentiment section shows the overall tone of AI-generated answers about your brand.
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It includes:

Use this section to monitor how AI engines describe your brand, not only whether they mention it.
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Select View sentiment to explore the detailed Sentiment page.
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The Recent answers table shows the latest AI responses collected for your tracked prompts.
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For each result, you can review:

This is useful for quickly checking the latest individual results behind your overall metrics.
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Select View all prompts to review the full prompt list and investigate a specific result in more detail.
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Use the Overview page to:

The Overview page shows the overall picture. Use the Prompts, Competitors, Citations, and Sentiment pages to investigate the underlying details.