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Prompts Detailed View Explained

Learn how to investigate one tracked AI prompt, review its answers over time, compare named brands, and understand the sources behind each result.

What it is

The Prompts detailed view is the diagnostic view for one prompt on one AI engine.
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It brings together:

  • Your brand’s placement and detection rate

  • Competing brands named in the answers

  • Cited sources and source-box domains

  • A timeline of individual runs

  • The full captured AI answer for each run

Use this view when you want to move from an overall trend to the actual answers that created it.

Prompt details at the top

At the top of the page, you can see the prompt itself and its tracking setup, including:

  • AI engine

  • Region

  • Update schedule

  • Number of runs

  • When the prompt was last run

Use the date-range selector to change the reporting window.
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Performance summary

The summary cards give a quick view of how your brand is performing within the selected time period.
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Depending on the available results, this includes:

  • Your brand’s position: Your average placement in the selected period and the position in the latest answer that named your brand

  • Leading brand: The highest-positioned brand and how far ahead it is

  • Detection rate: The percentage of runs in which your brand was found

These cards are useful for quickly seeing whether your brand is being named consistently and how it compares with the leading brand.


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Position over time

The position chart shows how named brands appeared across the selected period.

Your brand is highlighted separately from other brands. Select a day on the chart to open that day’s answers.

Use this chart to identify:

  • Changes in your brand’s placement

  • Competitors appearing or moving ahead

  • Variation between runs

  • Periods where your brand was not named

Answer insights

Below the chart, the In these answers section summarizes notable patterns from the selected period.
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For example, it can show:

  • Domains cited in the answers

  • Brands recommended first

  • Whether web grounding was used

  • How many brands were named

This is a quick way to understand what is influencing the answers before reviewing individual runs.

Brands named in this prompt’s answers

This table lists the brands detected in the prompt’s answers, ordered by their best position.
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For each brand, you can review:

  • Average rank

  • Mentions

  • Sentiment

  • Featured as, such as whether the brand appeared in the answer

Use the table to see which brands are regularly included, which receive favorable wording, and where your brand sits relative to competitors.
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Cited sources

The Cited sources section lists the URLs referenced in the AI-generated answers.

It also shows which domains account for the largest share of citations in the selected period.
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Use this section to identify:

  • Pages repeatedly cited by the AI engine

  • Domains that influence the answers most often

  • Potential content, PR, or partnership opportunities

  • Sources that may be supporting competitor visibility

Source box

Some AI engines also show a source box alongside their answers. The Source box section records the domains shown there.

For each domain, you can see:

  • Appearances

  • Rate

  • Average source position

  • Last seen

The page also indicates how many runs captured a source box.

A source-box domain is not necessarily an inline citation in the answer. It is a source surfaced separately by the AI engine.


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Reviewing individual answers

Click Answers at the top of the page to open the answer viewer.

The left side lists the runs for this prompt, newest first. Each run shows:

  • Date and time

  • AI engine

  • Whether your brand was found

  • Number of sources and brands found

Select a run to view the captured answer.


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Reading the captured answer

For the selected run, the page shows:

  • The full AI-generated response

  • Sentiment for your brand

  • Whether your brand was found and its position

  • The model and run context

This lets you verify exactly how the engine mentioned your brand and competitors in that specific response.

Brands named, cited sources, and source box

Below the captured response, use the tabs to review the supporting detail for that run:

  • Brands named: The brands found in the answer, their placement, how they were featured, linked sources, and sentiment

  • Cited sources: The inline sources referenced in the answer

  • Source box: Sources shown separately by the AI engine, where available

Open page

Select Open page to view the stored version of the AI engine’s page as it appeared when the run was captured.
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This is useful when you need to check the original presentation of the answer, including the source placement and the surrounding interface.
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Explain this answer

Select Explain this answer to generate a concise explanation of the selected response.
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The explanation can help identify:

  • How the answer positioned your brand

  • Why competing brands may have been prioritised

  • Themes or sources influencing the result

  • Potential actions to improve future visibility

The explanation is based on that captured answer only. Treat it as guidance for investigation, then validate important decisions against the answer and its cited sources.

When to use this page

Use the Prompts detailed view when:

  • Your visibility or detection rate changes unexpectedly

  • A competitor appears ahead of you

  • You want to verify a specific AI answer

  • You need to understand the sources behind an answer

  • You want to identify recurring competitor or citation patterns

The overview shows the wider trend. This page shows the individual answers and source signals behind it.

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