What it is
Keyword Research, formerly called Keyword Intelligence, is a keyword discovery tool built into Google SERP Tracking.
It helps you find new keywords to add to your projects using three research methods:
Keyword Suggestions — Find keywords your domain is ranking for but not currently tracking through Google Search Console.
Related Keywords — Generate keyword ideas from a seed term.
Competitor Keywords — Discover keywords competitors are ranking for.
Keyword Research helps you expand your keyword coverage and identify gaps in your tracking strategy.
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💡 Note: Keyword Research currently works with Google SERP Tracking only.
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Why it matters
Most teams only track a fraction of the keywords they actually rank for.
Keyword Research helps you:
Identify missed ranking opportunities
Expand topic coverage
Discover high-value competitor gaps
Turn Google Search Console data into trackable keywords
Strengthen SEO and PPC strategies
Instead of guessing what to track next, you can base decisions on ranking and search data.
How it works
Keyword Research offers three research sources, each with different data and filtering options.
Choose a source to load its keyword suggestions directly. You no longer need to complete a separate setup flow before viewing results.
1. Keyword Suggestions
What are you ranking for but not tracking?
Keyword Suggestions pulls data directly from your connected Google Search Console account and shows:
Keywords your domain ranks for
Keywords that are not yet tracked in Keyword.com
Impressions
Clicks
CTR
Average position
Keyword Suggestions is useful for:
Surfacing hidden long-tail opportunities
Finding keywords in positions 8–20
Identifying high-impression keywords with low CTR
2. Related Keywords
{Expand from a seed keyword}
Enter a seed term to receive semantically related keywords based on:
Selected location
Selected language
Each result includes:
Search volume
Competition
CPC
Related Keywords is useful for:
Content expansion
New project setup
Topic clustering
PPC research
You can also start research from a keyword you already track. Open the new related-keyword action for that keyword in the Ranking Table to view ideas with the tracked keyword already entered as the seed.
3. Competitor Keywords
{What are competitors ranking for?}
Enter a competitor domain or URL to discover:
Keywords the competitor ranks for
Search volume
Competition
CPC
Competitor Keywords is useful for:
Identifying keyword gaps
Reviewing competitor strategy
Expanding into commercially valuable terms
Filtering and managing results
Each research source includes filtering tools.
Depending on the source, you can filter by:
Term
Word count
Search volume
Competition
CPC
Impressions
Clicks
CTR
Average position
You can:
Add keywords individually
Bulk-select and add keywords
Add keywords to multiple projects
Save filtered result sets as presets for reuse
For Google Search Console suggestions, create the filters you want to use for new queries. Keyword Research can suggest an auto-add rule that matches those filters, helping you track qualifying Search Console queries automatically.
Setup and where to find it
Open any project in Google SERP Tracking.
Select the Keyword Research tab.
Choose a research source:
Keyword Suggestions
Related Keywords
Competitor Keywords
Review the keyword results.
Apply filters and save the filtered set as a preset if you want to reuse it.
Add selected keywords to your tracking projects.
Best practices
To get the most value from Keyword Research:
Run Keyword Suggestions monthly to find new ranking terms.
Focus on keywords ranking between positions 8–20 when looking for opportunities close to the first page.
Combine search volume and competition filters to narrow the results.
Save presets for research criteria you expect to reuse.
Review suggested auto-add rules before using them for new Search Console queries.
Add competitor keywords to a separate group for comparison.
Combine your research with Share of Voice and Visibility Score when evaluating opportunities.