What it is
Keyword.com supports two local search result types:
Local Pack: The map and business listings shown within Google search results.
Google Maps: The dedicated Maps result set.
You can track a website and, where required, identify the business by its Google Business Profile name.
Why it matters
Organic rankings and business-listing visibility describe different placements. Your website may rank organically while its business profile is missing from local results, or the business profile may appear when the website ranks lower.
Tracking the relevant result type and location helps you report what local customers can actually find.
Choose the tracking type
Tracking type | Setup in Add keywords |
Local Pack with organic tracking | Use Google Organic and enable Track local listings (GMB). |
Dedicated Maps results | Use the Google Maps tab and provide the required business and location settings. |
Search location matters for both. Different cities can return different business listings and competitors.
Set up Local Pack tracking
Open your project’s Keywords page.
Click Add keywords.
Use the Google Organic tab.
Confirm the tracked website and enter the keywords.
Review the Region, Language, and Devices.
Select the target city or postal code under Locations.
Turn on Track local listings (GMB).
Review GMB Tracking by Name and select the correct business profile where available.
Review the keyword count and click Add keywords.
Check that the business belongs to the location being tracked. Use the matching profile from the search results when available.
Set up Google Maps tracking
Open Add keywords in the target project.
Select Google Maps.
Complete the tracked URL and keyword fields.
Choose the required Region and Language.
Select the search location.
Complete GMB Tracking by Name.
Review the settings and keyword allowance.
Click Add keywords.
Google Maps tracking uses desktop results. It measures the Google Maps search result set, not a position inside the standalone mobile app.
Match the business profile carefully
When a business name is entered manually, detection depends on matching the name shown in Google. Differences in spacing, punctuation, or abbreviations can affect the result.
Prefer the matching profile from the dropdown when available. Check the configured profile name in the ranking table’s business-profile information when a local result looks unexpected.
Interpret the ranking results
Keep Local Pack, Maps, and organic positions separate when interpreting performance. They come from different result structures and should not be treated as equivalent placements.
In the SERP Features column, the Local Pack indicator can distinguish a result set that contains local listings from one in which your website is featured. Review the indicator’s tooltip and the keyword’s location when checking visibility.
Each location has its own tracking history. See Multi-location and geo-specific tracking if you need to compare several areas.
Best practices
Use the location where the business’s customers search.
Select the correct business profile instead of relying on a similar name.
Check both the search location and the result type when investigating a discrepancy.
Compare local rankings using consistent language and device settings.
Use Location-based tracking explained to review how location and search volume relate.