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Keyword Add & Delete Limits

Understand system limits for adding or deleting keywords and how they affect tracking capacity.

What it is

Keyword.com limits how many keywords you can add during your plan’s reset period. The add allowance is equal to your plan’s keyword limit. Your total tracked-keyword limit also applies.

Deleting or moving keywords does not consume the add allowance. Deleting a keyword does not restore allowance already used by adding it.


When the allowance resets

Daily update plans reset at 00:00 UTC each day. Weekly update plans reset at 00:00 UTC on Monday. These are calendar resets, rather than rolling periods measured from your last addition.

For example, a 300-keyword daily plan has an add allowance of 300 per day. A 300-keyword weekly plan has an add allowance of 300 per week.


What uses the add allowance

  • Adding a new keyword uses one addition.

  • Adding a deleted keyword again uses one addition.

  • Sending the same keyword more than once in one batch counts that keyword once.

An API request that matches a keyword already tracked in the same project does not use an addition. Matching considers the keyword text, URL, Google region, language, location, device, Maps business, and include-subdomains setting, case-insensitively. A different tracking configuration can create a separate keyword.

Re-adding an archived keyword is checked against the remaining allowance, but does not consume it. Unarchiving directly, or restoring with undo, does not consume the add allowance.


What does not use the add allowance

  • Deleting keywords

  • Moving keywords between projects

  • Archiving or unarchiving keywords

  • Restoring a deletion with undo

  • Editing keyword settings or tags

These actions do not increase your plan’s total keyword capacity.


What happens when you reach the limit

You may see Daily added limit is exceeded. Weekly plans use this same error label; their allowance still resets on Monday at 00:00 UTC.

Wait for the next reset before adding more keywords. If the new additions in an API request exceed the remaining allowance, the whole request is rejected. Matching entries that are already tracked do not count toward that check.


Plan a large migration

Check the remaining allowance and available keyword capacity before a large addition. Spread new additions across reset periods when needed, and avoid deleting and re-adding keywords unnecessarily. Contact support if you need help planning a migration.

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