Skip to main content

Maintain Continuous Rank History

Understand how Maintain Continuous History affects the way ranking data is displayed in historical charts.

⚠️ This article contains information about Hybrid Tracking and OTR behaviour. As projects migrate to Consistent Tracking and Enhanced Tracking, OTR will no longer be used. Maintain Continuous History will remain available and will only affect historical chart visualization.

What it is

Maintain Continuous History controls how historical ranking charts display gaps in ranking data.

It does not change how rankings are collected, stored, or calculated. It only affects how historical trends are visualized.

You can enable or disable this setting in your project settings.


Why it matters

Ranking data is not always available for every date in a chart.

This can happen when:

  • A keyword was added after the selected date range began

  • Historical data is unavailable for part of the period

  • A keyword was temporarily paused or removed

  • Data collection was interrupted

Maintain Continuous History gives you control over how these gaps appear in historical charts.


How it works

Maintain Continuous Rank History = ON (Enabled)

When enabled:

  • Chart lines are connected across missing periods

  • Historical trends appear smoother

  • It is easier to identify long-term movement patterns

This is useful for:

  • Client reporting

  • Executive dashboards

  • Long-term trend analysis


Maintain Continuous History = OFF

When disabled:

  • Historical charts show gaps where ranking data does not exist

  • Only confirmed ranking records are displayed

  • Missing periods remain visible

This is useful for:

  • Technical SEO analysis

  • Auditing historical data

  • Investigating ranking changes


What Maintain Continuous History does not do

Maintain Continuous History does not:

  • Change ranking positions

  • Create new ranking data

  • Modify visibility metrics

  • Affect movement calculations

  • Influence Share of Voice calculations

  • Change reports or exports

It only changes how ranking history is displayed visually in charts.


Migration from Hybrid Tracking

Keyword.com is retiring Hybrid Tracking and moving projects to Consistent Tracking and Enhanced Tracking.

As part of this change:

  • Out of Tracked Range (OTR) is being retired

  • Maintain Continuous History no longer affects OTR behaviour

  • Maintain Continuous History is now focused solely on historical chart visualization

If your project still uses Hybrid Tracking during the migration period, some older reports and charts may contain OTR values. These will continue to display historically but will no longer be generated after migration.


Best practices

Enable Maintain Continuous History when:

  • Presenting data to clients

  • Reviewing long-term ranking trends

  • You prefer cleaner chart visualization

Disable Maintain Continuous History when:

  • Performing audits

  • Investigating ranking anomalies

  • Reviewing raw historical ranking data

Did this answer your question?