Historical Charts allow you to visualize how a keyword’s ranking has changed over time.

With Historical Charts, you can:

This is your timeline-level view of keyword performance.

Rank numbers in isolation don’t tell the full story.

Historical Charts help you:

Without historical context, it’s difficult to interpret whether movement is normal fluctuation or a structural change.

Once opened, the Historical Chart displays your keyword’s ranking over time.

You can select different time ranges, including:

This allows you to switch between short-term monitoring and long-term strategic analysis.

Select a date on the chart to see more information about the keyword’s result for that day.

The popup distinguishes between a confirmed rank, a keyword that was scanned but not found, and a rank carried forward by Maintain Continuous History.

When Keyword.com finds the tracked result, the popup shows its ranking position for that date.

When the keyword was scanned but the tracked result was not found, the popup clearly shows the tracking depth used for that update. For example, Not in top 20 means Keyword.com checked the Top 20 results but did not find the tracked result within those positions.

This status does not establish where the result ranked beyond the checked range. It only confirms that the result was not found within that day’s tracking depth.

For legacy Hybrid Tracking projects using a two-page scan, the popup may also include an option to switch to Consistent Tracking. Consistent Tracking checks a fixed Top 50 depth on every update, providing more predictable ranking history.

When Maintain Continuous History carries the last known rank across a day without a confirmed rank, the popup labels the value carried forward.

A carried-forward value is not a newly confirmed ranking for that date. It indicates that the chart is displaying the previous known rank to maintain a continuous timeline.

When search results are available for a selected date, click View search results in the chart popup to open that day’s results in Spyglass.

This helps you investigate:

You can compare your keyword’s historical ranking against competitors.

Use the competitor dropdown inside the chart to select one or more domains.

This comparison helps you:

For a full overview of competitor tools, see: Competitor Tracking in Google SERP.

Major Google algorithm updates are displayed directly on the chart timeline.

When you hover over an update marker, you’ll see:

This helps you correlate ranking volatility with known algorithm changes.

The SERP History tab allows you to view the Top 20/Top 100 search results for a keyword on a specific date. The depth depends on the day results were collected.

This is useful for:

You can click “Show Ranking URL” to see which URL ranked for the keyword on each date.

This is helpful if:

If Maintain Continuous Rank (MCH) is enabled:

For detailed explanation of MCH behaviour, see: Maintain Continuous History (MCH).

You can add dated notes to document important events directly on your ranking timeline.

Notes are useful for:

You can add notes from the Historical Chart

Once notes are added, you can see them on the Historical Chart and also in the Project Menu by clicking on the 3 dots.

You can export Historical Charts in multiple formats:

Exports are useful for: