Historical Charts allow you to visualize how a keyword’s ranking has changed over time.

With Historical Charts, you can:

This is your timeline-level view of keyword performance.

Rank numbers in isolation don’t tell the full story.

Historical Charts help you:

Without historical context, it’s difficult to interpret whether movement is normal fluctuation or a structural change.

Once opened, the Historical Chart displays your keyword’s ranking over time.

You can select different time ranges, including:

This allows you to switch between short-term monitoring and long-term strategic analysis.

Select a date on the Ranking History chart to see more information about the keyword’s result for that day.
​

The chart also displays historical Rank verification status markers, helping you understand ranking changes alongside their verification outcomes.
​

When Keyword.com finds the tracked result, the popup shows its ranking position for that date.
​

When the keyword was scanned but the tracked result was not found, the popup shows the tracking depth used for that update.
​

For example, Not in top 50 means Keyword.com checked the Top 50 results but did not find the tracked result within those positions. Accounts using Enhanced tracking depth check the Top 100.
​

​

Rank verification automatically double-checks significant ranking drops. Historical status markers appear alongside the keyword’s ranking history so you can review verification outcomes in the context of ranking changes.
​

Verification statuses mean:

Showing last known rank does not mean a new scan confirmed that position for that date.
​

​

For more information about verification statuses and individual scans, see Rank Verification.

When search results are available for a selected date, click View search results in the chart popup to open that day’s results in Spyglass.

This helps you investigate:

You can compare your keyword’s historical ranking against competitors.

Use the competitor dropdown inside the chart to select one or more domains.

This comparison helps you:

For a full overview of competitor tools, see: Competitor Tracking in Google SERP.

Major Google algorithm updates are displayed directly on the chart timeline.

When you hover over an update marker, you’ll see:

This helps you correlate ranking volatility with known algorithm changes.

The SERP History tab allows you to view the Top 50/Top 100 search results for a keyword on a specific date. The tracking depth depends on your plan.

This is useful for:

You can click “Ranking URLs” to see which URL ranked for the keyword on each date.

This is helpful if:

When enabled, chart lines connect across unranked periods to make trends easier to follow. Unranked results remain unchanged, and a connected line does not confirm a ranking for those dates.
​

For detailed explanation of MCH behaviour, see: Maintain Continuous History (MCH).

You can add dated notes to document important events directly on your ranking timeline.

Notes are useful for:

You can add notes from the Historical Chart

Once notes are added, you can see them on the Historical Chart and also in the Project Menu by clicking on the 3 dots.

You can export Historical Charts in multiple formats:

Exports are useful for: