Topics are used to group your search terms (keywords) together. This will help you summarize the performance of your brand by topic. These topics allow you to drill down and filter and aggregate data to see performance over time and specific citations and competitors. This is similar to the grouping functionality in Keyword.com’s organic tracking.
Adding topics
When adding topics you click on “+ Add Topic” and then enter a topic name, description, and some keywords (optional) which help the AI come up with search terms later.