Start | This is the ranking position of your keyword on the day it was added.
You can change this number by clicking on it. |
Page | This indicates the page your site appears in Google organic search search results. |
Best | The best rank your keyword achieved from the date it was added to the project. |
Rank | The current Google rank in the SERPs |
1d, 7d, 30d, Life | Here we show the number of positions up or down compared to the start value. If it is not been 7 days or 30 days since the keyword was added then nothing will show in those columns yet.
If a keyword or project is archived and then re-activated after some time, the values on these columns will reset and it will require a certain number of days before any movements can be seen:
1d column - 1 day 7d column - 7 days
This applies to paused/cancelled accounts as well that are re-activated after some time. |
Search Volume | The Monthly search volume (MSV) measures how many times a particular search query or keyword is entered into search engines each month.
Read more about this metric here |
Search Results | This indicates the number of results Google returned for that keyword.
Note: This metric is only available for desktop searches. Value is blank for mobile search results. |
Clicks | The number of clicks from a Google search result that landed the user on your property.
To add this metric to your project, connect your Google Search Console account for the domain. |
Impressions | How many links to your site a user saw on Google search results. Impressions are counted when the user visits that page of results, even if the result was not scrolled into view. However, if a user views only page 1 but the result is on page 2, the impression is not counted.
To add this metric to your project, connect your Google Search Console account for the domain. |
CTR | Click-through rate: the click count divided by the impression count. If a row of data has no impressions, the CTR will be shown as a dash (-) because CTR would be division by zero.
To add this metric to your project, connect your Google Search Console account for the domain. |
CPC (Cost Per Click) | This is the average cost an advertiser pays for the keyword with every ad click as reported by Keyword Planner in the last 30 days for the country selected at the search engine level. The value is in US Dollars ($).
Note: We rely on Google for this data. If Google has not recorded the data for that keyword, it will be displayed as "-" |
Competition | This indicates how hard it will be to rank for the specified keywords in the region, based on the number of advertisers bidding for that keyword as reported by Keyword Planner in the last 30 days for the country selected at the search engine level. This is shown as Low, Medium or High
Note: We rely on Google for this data. If Google has not recorded the data for that keyword, it will be displayed as "-" |
Tags | Project tags linked to that keyword |
Date Added | The date the keyword was added to the project. |
Search Location | The location set for this keyword. Entering a location will make Keyword.com search the keyword from your desired location.
Ream more about this metric here. |
GMB | The Google business name linked to the keyword. |
URL | If you are using a single URL in a project, you'll notice that the URL is now displayed at the top of the project.
The URL column will show / if the homepage is ranking or the page name if there is a page ranking. e.g /ranking-page-name
If you have more than one domain in the project then we will show the full domain in the URL column and the project name will show at the top. |