What it is
The AI Page Audit is a diagnostic tool within AI Visibility that evaluates how AI-friendly a page is.
It analyzes:
Content quality and depth
Authority and trust signals
Technical structure
Engagement and usability
The result is an AI Search Readiness Report with an overall score, category breakdowns, and a prioritized action plan.
The report also includes checks on what AI readers can access, suggested content rewrites, and relevant prompts to track.
Each audit run costs 5 AI Visibility credits.
Why it matters
AI search engines do not evaluate content the same way traditional search engines do.
They prioritize:
Conversational clarity
Structured content
Authority signals
Clear brand positioning
Up-to-date and well-contextualized information
The AI Page Audit helps you identify gaps that may limit your brand’s performance in:
AI-generated summaries
AI comparisons
Web-grounded responses
Citation selection
It provides a practical roadmap for improving AI visibility.
How to run a page audit
Click Page Audit under AIV Tracker in the left sidebar.
Enter the domain or page URL you want to audit.
Click Run audit. Each run costs 5 AI Visibility credits.
Wait for the audit to complete. You can leave the page while it runs.
Find the completed audit under Audited pages and click Open report.
Reviewing audited pages
The Audited pages section lists pages you have audited.
Each entry shows:
The page URL and title
The overall readiness score and status
The most recent audit date
A DO FIRST recommendation highlighting the first action to prioritize
From here, you can:
Click Open report to review the audit
Click Run again to audit the page after making changes
Use Filter by URL to find a specific page
Switch between This domain and All domains
Each new audit run costs 5 AI Visibility credits.
Understanding the audit report
AI search readiness
The AI search readiness panel shows:
An overall score out of 100
A readiness status
A written summary of the page’s strengths, weaknesses, and improvement opportunities
Scores for the four audit categories, each out of 25
The overall score summarizes how well the page aligns with AI search best practices.
Use the written summary and category breakdowns to understand what is contributing to the score.
Action plan
The Action plan lists recommendations in priority order, with the biggest opportunities first.
Each recommendation includes:
The suggested change
An effort label: Quick, Medium, or Larger
The category and scoring criterion it relates to
The current score for that criterion
Use the All, Quick, Medium, and Larger controls to focus on recommendations that match the time and resources available.
Click Copy plan to copy the action plan for use in your content or development workflow.
What AI readers see
The What AI readers see section checks whether AI search engines can reach and read the page.
Checks shown here include:
AI crawlers allowed in robots.txt
Structured data (JSON-LD)
Indexable
Text visible without JavaScript
llms.txt
Issues are highlighted with an explanation and a suggested action. Successful checks appear under Passing.
Use this section to identify access or technical issues that may affect how the page’s content is retrieved.
Cited by AI engines
This section also shows whether answers to your tracked prompts cited the exact audited URL in the last 30 days.
If it shows Not cited yet, no answer to your tracked prompts linked that exact URL during that period.
This reflects your tracked prompt results, rather than every possible AI answer.
Audit categories & scoring
Open a category under Score by category to review:
The category score out of 25
Individual criteria scored out of 5
What we found: Findings from the page analysis
What to do: Recommended actions, numbered to match the action plan
1. Content Quality and Relevance
Evaluates:
Relevance to user intent
Comprehensive coverage
Accuracy and currency
Natural language
Long-tail keywords
AI engines favor:
Conversational tone
Clear, question-oriented phrasing
Depth of explanation
Specific user intent alignment
Use this category to identify where the page needs clearer explanations, broader coverage, or more useful answers to relevant questions.
2. Authority and Trustworthiness
Evaluates:
Company information
Testimonials
Affiliations
Social media presence
Legal compliance
AI models use authority signals to assess credibility and reliability. Improving authority can increase citation likelihood.
Use this category to identify missing evidence of expertise, social proof, or clear company information.
3. Technical SEO and Page Structure
Evaluates:
Headings structure
Meta information
Alt text
Links
Readability
AI engines rely on structured formatting to:
Extract key concepts
Summarize content
Identify relationships
Use this category to improve how clearly the page’s content is organized and described.
4. Engagement
Evaluates:
Structured content
Calls to action
Contact information
Multimedia
Language
Engagement impacts:
User alignment
AI summarization quality
Conversational compatibility
Use this category to review how effectively the page helps visitors understand the content and take the next step.
Suggested rewrites
The Suggested rewrites section provides content improvement examples based on text found on the audited page.
Each suggestion shows:
The passage or section being reviewed
An explanation of why a rewrite may help
Now: The current wording
Suggested: The proposed replacement
These improvements typically:
Use clearer, more descriptive language
Add conversational framing
Improve clarity and authority
Emphasize benefits
Align better with AI extraction patterns
Use the copy icon beside a suggestion to copy it. You can use the wording as a starting point or adapt it to your brand voice.
If more suggestions are available, click Show all to expand the remaining passages.
Review suggested wording for factual accuracy before publishing it on your website.
Prompts to track
The Prompts to track section suggests questions a buyer might ask an AI engine where the audited page could be relevant.
Each suggestion includes:
A proposed prompt
A short explanation of its relevance to the page
A Track this prompt action
Click Track this prompt to begin adding a suggested prompt to AI Visibility.
Tracking relevant prompts helps you evaluate whether your page or brand appears in the answers over time.
Downloading and revisiting reports
At the top of an open report, you can:
Click Back to audits to return to the audited pages list
Click Run again to generate a fresh audit
Click Download PDF to download the report
Re-run an audit after making changes to compare the new score, findings, and recommendations with your earlier results.
How to use the audit strategically
Improving detection rate
If your brand appears inconsistently in AI results:
Expand content depth
Improve long-tail coverage
Clarify user intent alignment
Improving position & visibility
If your brand appears but ranks lower:
Strengthen structured summaries
Improve authority signals
Clarify differentiation
Improving citations
If competitors dominate citations:
Target high-authority domains
Improve documentation clarity
Add structured, source-worthy content
Use What AI readers see to check access and readability, then review the page’s citation status alongside your tracked prompts.
Improving sentiment
If negative keywords appear frequently:
Address common criticisms
Update messaging
Improve contextual framing
When to run a page audit
Run audits when:
Launching new pages
Updating core landing pages
After major content changes
Before large PR campaigns
When AI visibility drops unexpectedly
Start with the highest-priority recommendations, make the relevant changes, and run another audit to assess progress.








