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AI Page Audit & AI Readiness Report Explained

Analyze how well your website is optimized for AI-driven search engines and get actionable recommendations to improve AI visibility.

What it is

The AI Page Audit is a diagnostic tool within AI Visibility that evaluates how AI-friendly a page is.
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It analyzes:

  • Content quality and depth

  • Authority and trust signals

  • Technical structure

  • Engagement and usability

The result is an AI Search Readiness Report with an overall score, category breakdowns, and a prioritized action plan.
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The report also includes checks on what AI readers can access, suggested content rewrites, and relevant prompts to track.
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Each audit run costs 5 AI Visibility credits.
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Why it matters

AI search engines do not evaluate content the same way traditional search engines do.
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They prioritize:

  • Conversational clarity

  • Structured content

  • Authority signals

  • Clear brand positioning

  • Up-to-date and well-contextualized information

The AI Page Audit helps you identify gaps that may limit your brand’s performance in:

  • AI-generated summaries

  • AI comparisons

  • Web-grounded responses

  • Citation selection

It provides a practical roadmap for improving AI visibility.
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How to run a page audit

  1. Click Page Audit under AIV Tracker in the left sidebar.

  2. Enter the domain or page URL you want to audit.

  3. Click Run audit. Each run costs 5 AI Visibility credits.

  4. Wait for the audit to complete. You can leave the page while it runs.

  5. Find the completed audit under Audited pages and click Open report.

Reviewing audited pages

The Audited pages section lists pages you have audited.
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Each entry shows:

  • The page URL and title

  • The overall readiness score and status

  • The most recent audit date

  • A DO FIRST recommendation highlighting the first action to prioritize

From here, you can:

  • Click Open report to review the audit

  • Click Run again to audit the page after making changes

  • Use Filter by URL to find a specific page

  • Switch between This domain and All domains

Each new audit run costs 5 AI Visibility credits.
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Understanding the audit report

AI search readiness

The AI search readiness panel shows:

  • An overall score out of 100

  • A readiness status

  • A written summary of the page’s strengths, weaknesses, and improvement opportunities

  • Scores for the four audit categories, each out of 25

The overall score summarizes how well the page aligns with AI search best practices.

Use the written summary and category breakdowns to understand what is contributing to the score.
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Action plan

The Action plan lists recommendations in priority order, with the biggest opportunities first.
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Each recommendation includes:

  • The suggested change

  • An effort label: Quick, Medium, or Larger

  • The category and scoring criterion it relates to

  • The current score for that criterion

Use the All, Quick, Medium, and Larger controls to focus on recommendations that match the time and resources available.
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Click Copy plan to copy the action plan for use in your content or development workflow.
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What AI readers see

The What AI readers see section checks whether AI search engines can reach and read the page.
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Checks shown here include:

  • AI crawlers allowed in robots.txt

  • Structured data (JSON-LD)

  • Indexable

  • Text visible without JavaScript

  • llms.txt

Issues are highlighted with an explanation and a suggested action. Successful checks appear under Passing.
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Use this section to identify access or technical issues that may affect how the page’s content is retrieved.
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Cited by AI engines

This section also shows whether answers to your tracked prompts cited the exact audited URL in the last 30 days.
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If it shows Not cited yet, no answer to your tracked prompts linked that exact URL during that period.
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This reflects your tracked prompt results, rather than every possible AI answer.
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Audit categories & scoring

Open a category under Score by category to review:

  • The category score out of 25

  • Individual criteria scored out of 5

  • What we found: Findings from the page analysis

  • What to do: Recommended actions, numbered to match the action plan

1. Content Quality and Relevance

Evaluates:

  • Relevance to user intent

  • Comprehensive coverage

  • Accuracy and currency

  • Natural language

  • Long-tail keywords

AI engines favor:

  • Conversational tone

  • Clear, question-oriented phrasing

  • Depth of explanation

  • Specific user intent alignment

Use this category to identify where the page needs clearer explanations, broader coverage, or more useful answers to relevant questions.
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2. Authority and Trustworthiness

Evaluates:

  • Company information

  • Testimonials

  • Affiliations

  • Social media presence

  • Legal compliance

AI models use authority signals to assess credibility and reliability. Improving authority can increase citation likelihood.
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Use this category to identify missing evidence of expertise, social proof, or clear company information.
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3. Technical SEO and Page Structure

Evaluates:

  • Headings structure

  • Meta information

  • Alt text

  • Links

  • Readability

AI engines rely on structured formatting to:

  • Extract key concepts

  • Summarize content

  • Identify relationships

Use this category to improve how clearly the page’s content is organized and described.
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4. Engagement

Evaluates:

  • Structured content

  • Calls to action

  • Contact information

  • Multimedia

  • Language

Engagement impacts:

  • User alignment

  • AI summarization quality

  • Conversational compatibility

Use this category to review how effectively the page helps visitors understand the content and take the next step.
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Suggested rewrites

The Suggested rewrites section provides content improvement examples based on text found on the audited page.
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Each suggestion shows:

  • The passage or section being reviewed

  • An explanation of why a rewrite may help

  • Now: The current wording

  • Suggested: The proposed replacement

These improvements typically:

  • Use clearer, more descriptive language

  • Add conversational framing

  • Improve clarity and authority

  • Emphasize benefits

  • Align better with AI extraction patterns

Use the copy icon beside a suggestion to copy it. You can use the wording as a starting point or adapt it to your brand voice.
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If more suggestions are available, click Show all to expand the remaining passages.

Review suggested wording for factual accuracy before publishing it on your website.
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Prompts to track

The Prompts to track section suggests questions a buyer might ask an AI engine where the audited page could be relevant.
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Each suggestion includes:

  • A proposed prompt

  • A short explanation of its relevance to the page

  • A Track this prompt action

Click Track this prompt to begin adding a suggested prompt to AI Visibility.
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Tracking relevant prompts helps you evaluate whether your page or brand appears in the answers over time.
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Downloading and revisiting reports

At the top of an open report, you can:

  • Click Back to audits to return to the audited pages list

  • Click Run again to generate a fresh audit

  • Click Download PDF to download the report

Re-run an audit after making changes to compare the new score, findings, and recommendations with your earlier results.
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How to use the audit strategically

Improving detection rate

If your brand appears inconsistently in AI results:

  • Expand content depth

  • Improve long-tail coverage

  • Clarify user intent alignment

Improving position & visibility

If your brand appears but ranks lower:

  • Strengthen structured summaries

  • Improve authority signals

  • Clarify differentiation

Improving citations

If competitors dominate citations:

  • Target high-authority domains

  • Improve documentation clarity

  • Add structured, source-worthy content

Use What AI readers see to check access and readability, then review the page’s citation status alongside your tracked prompts.
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Improving sentiment

If negative keywords appear frequently:

  • Address common criticisms

  • Update messaging

  • Improve contextual framing

When to run a page audit

Run audits when:

  • Launching new pages

  • Updating core landing pages

  • After major content changes

  • Before large PR campaigns

  • When AI visibility drops unexpectedly

Start with the highest-priority recommendations, make the relevant changes, and run another audit to assess progress.

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