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What is Keyword.com?

Learn what Keyword.com does, who it’s built for, and how Google SERP tracking and AI visibility tracking work together.

Updated this week

What it is

Keyword.com is a keyword tracking and search visibility platform designed for modern search. It helps teams understand how they rank in Google Search and how visible they are in AI-generated answers (LLMs, AI Overviews, chat-based search).

Keyword.com supports:

  • SEO teams tracking rankings with high accuracy

  • Growth and content teams measuring AI visibility

  • Agencies managing multiple clients and locations

  • Product teams validating search presence at scale


Why it matters

Search visibility is no longer just “rank #3 in Google.”

Today, brands need to know:

  • Where they rank in classic Google results

  • Whether they appear in AI-generated answers

  • How visibility changes over time, by keyword, location, and device

Keyword.com provides verifiable, auditable data instead of estimates or scraped assumptions.


How it works (high level)

Keyword.com operates two core products:

  1. Google SERP Tracking
    Tracks keyword rankings in Google Search with screenshot-backed verification.

  2. AI Visibility Tracking
    Measures whether and how your brand appears in AI-generated search responses.

Both products share:

  • A single account and workspace structure

  • Centralized billing and credit usage

  • Consistent reporting and exports


Who it’s for

  • SEO & Growth teams

  • Agencies and consultants

  • SaaS and ecommerce companies

  • Local and multi-location businesses

  • Teams that need provable ranking data


Where to start

  1. Create a project

  2. Add keywords (Google) or Search Terms (AI visibility)

  3. Choose locations and devices (if applicable)

  4. Start tracking and reviewing results

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