Competitor Keywords allow you to analyze your competitors' keyword strategies by showing the keywords they are ranking for. This helps you identify gaps in your tracking and find new opportunities to compete for high-value search terms.
How to Use Competitor Keywords
Navigate to the Keyword Intelligence tab
Click on Competitor Keywords
Enter a competitor's domain or any URL
Select the location and language
Click Find Keywords
The tool will generate a list of keywords relevant to that domain, displaying:
Search volume – Estimate the potential traffic a keyword can bring.
Competition level – Assess how many businesses are targeting this keyword.
CPC – Understand its commercial value.
Add keywords to a project using the plus sign (individually) or checkboxes (bulk add).
Uncover competitor strategies by analyzing what your competitors are ranking for and reverse-engineering their success, identifying content gaps by tracking high-value keywords they are targeting but you are not, and staying ahead in SEO & PPC by gaining competitive insights and refining your marketing approach.