Our Google Looker Studio Connector allows you to seamlessly integrate your Keyword.com data with Looker Studio, giving you access to in-depth analysis and customized reporting. This guide will help you understand how to connect your data, the types of datasets available, and what each field means.
Setting Up the Connector
Login to Keyword.com and navigate to your project dashboard.
Go to Integrations and select Google Looker Studio Connector.
Authorize your Google account to connect with Looker Studio.
Choose your dataset (Ranking Data or Share of Voice) and specify the data source by project, group, or tag.
Generate the Connector URL and add it to your Looker Studio account.
Available Data Sets
Ranking Data
The Ranking Data connector provides comprehensive insights into your keyword performance and metrics.
Data Available:
Current Ranking Data: Displays the latest positions of your keywords.
Keyword Metrics: Includes search volume, search intent, SERP features, feature URL data, and more.
Movement Metrics: Track keyword position changes over 1 day, 7 days, 30 days, and lifetime.
Traffic Metrics: Clicks, competition, CPC, CTR, estimated traffic value, and impressions.
Visibility Metric: Understand how visible your site is on search engines.
Connector Options:
Create connectors by Project, Group, or Tag to tailor your reports.
Share of Voice (SOV)
The Share of Voice connector focuses on tracking your brand's visibility in search results over the past week.
Data Available:
SOV % by Day: Daily share of voice percentage for the last 7 days.
Domain: The domain being tracked.
Latest Score: The most recent SOV percentage.
% Change: The percentage change in SOV over the 7-day period.
Connector Options:
Create connectors by Project, Group, or Tag for focused reporting.
Additional Tips
Combine Data Sources: You can create reports that combine data from both your ranking and share of voice data sources to gain a more comprehensive understanding of your performance. Use Looker Studio's blending features to ensure your data is joined correctly.
Explore Different Chart Types: Experiment with different chart types like bar charts, line charts, or scatter plots to find the best way to represent your data.
Use Filters and Segments: Filter your data by specific keywords, timeframes, or other criteria to focus on particular aspects of your ranking and share of voice.
Field Descriptions
Field | Description |
Keyword | The specific term you are tracking. |
Rank | The current position of your keyword on Google search results. |
Search Volume | The average number of times the keyword is searched monthly. |
Search Intent | Indicates the purpose behind the search (Informational, Navigational, Transactional, etc.). |
SERP Features | Special elements (like featured snippets, site links) that appear on the search results page. |
Feature URL Data | URLs associated with SERP features for the keyword. |
Search Results | Total number of results returned by Google for the keyword. |
Best Rank | The highest rank the keyword has achieved over its tracking history. |
1-Day Movement | Change in keyword rank compared to the previous day. |
7-Day Movement | Change in keyword rank compared to seven days ago. |
30-Day Movement | Change in keyword rank compared to thirty days ago. |
Lifetime Movement | Overall change in keyword rank since tracking began. |
Clicks | The number of clicks generated by the keyword. |
Competition | Indicates how competitive the keyword is in paid search. |
CPC (Cost Per Click) | The average cost per click if bidding on the keyword in Google Ads. |
CTR (Click-Through Rate) | The percentage of people who click on your link after seeing it in search results. |
Estimated Traffic Value | The estimated monetary value of the traffic generated by the keyword. |
Impressions | The number of times your link appeared in search results. |
Visibility Metric | A score representing how visible your website is in search results. |
SOV % by Day | Daily share of voice percentage for the last 7 days. |
Domain | The domain name being tracked. |
Latest Score | The most recent share of voice percentage. |
% Change | The percentage change in share of voice over the 7-day period. |
Customizing Your Reports
With the Looker Studio Connector, you can:
Visualize keyword movements over time.
Track Share of Voice for your domain and compare it with competitors.
Analyze traffic metrics to optimize your SEO strategy.
Filter data by project, group, or tag to create specific reports.
For more detailed explanations of each field, you can refer to our article on Understanding the Columns & Keyword Metrics.
Support
For further assistance with your custom Looker Studio connector or using Looker Studio in general, refer to the following resources:
Looker Studio Help Center: https://support.google.com/looker-studio/?hl=en
Looker Studio Community Connectors: https://lookerstudio.google.com/data (for developers who built the connector)