What is the Page Audit Tool?
The Page Audit is part of Keyword.com’s AI Visibility suite, designed to help you understand how search engines powered by AI evaluate your website. Unlike traditional SEO audits, it focuses on conversational search, structured content, and brand authority—key factors influencing AI search performance.
When you run a Page Audit, you’ll receive:
AI Search Readiness Score – A percentage that indicates how well your page is prepared for AI-driven visibility.
Detailed Analysis by Category – Insights into content quality, authority, technical SEO, and user engagement.
Content Recommendations – Suggested improvements to make your page more conversational, trustworthy, and structured for AI.
Categories Analyzed in a Page Audit
1. Content Quality and Relevance
Measures how well your content aligns with user intent, depth of coverage, keyword usage, and natural language flow.
Example issues: limited long-tail keyword usage, repetitive sections, lack of conversational tone.
Recommendations: expand coverage, integrate conversational phrasing, address specific user pain points.
2. Authority and Trustworthiness
Evaluates whether your website demonstrates credibility and transparency.
Example issues: missing detailed company profiles, limited testimonials, weak legal/compliance info.
Recommendations: add diverse testimonials, highlight partnerships, strengthen legal information.
3. Technical SEO and Page Structure
Reviews technical factors that impact both traditional and AI search engines.
Example issues: missing alt text, incomplete meta descriptions, limited heading granularity.
Recommendations: optimize meta tags, improve internal linking, enhance readability with formatting.
4. Engagement
Checks how well your page keeps users engaged with multimedia, CTAs, and structured content.
Example issues: few images or videos, contact info not prominently displayed.
Recommendations: add multimedia, expand FAQs, strengthen calls-to-action.
Content Recommendations
Beyond scores and analysis, the Page Audit provides rewrite suggestions that demonstrate how to improve your content for AI visibility. These recommendations show side-by-side comparisons of your current content and optimized versions, along with explanations of why the new version performs better.
For example, the tool may suggest:
Rewriting content into a conversational style by framing sections as questions.
Expanding explanations with specific SEO strategies, examples, or FAQs.
Adding multimedia context like images or videos for higher engagement.
Incorporating long-tail keywords naturally into sentences.
Improving testimonials and case studies by highlighting the core benefit.
These practical rewrites serve as ready-to-use templates, making it easier to update your pages with AI-optimized content that connects better with users and search engines alike.
How to Use the Insights
The Page Audit isn’t just a score—it’s a roadmap. By applying the recommendations, you can:
Improve your AI Search Readiness Score.
Enhance visibility across AI platforms like ChatGPT, Perplexity, and Gemini.
Build stronger trust with both users and search algorithms.
Create content that feels natural, engaging, and authoritative.
✅ Pro Tip: Run Page Audits regularly to track improvements and stay ahead of AI search trends. The tool also highlights what’s changed since your last analysis with a Content Change Summary, making it easy to see if updates improved clarity, keyword usage, or overall AI readiness.