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SERP Keyword Hybrid Updates

Updated over a week ago

We collect Google rank results based on our Hybrid Tracking Mode where your keywords are:

  • Updated daily or weekly up to the Top 20 results

  • Updated once a week or month up to the Top 100 results

Why Hybrid Tracking?

Most SEO impact happens in the Top 20 results, where almost all organic traffic lives. But we also know it’s valuable to see rankings deeper in the SERPs (Top 100) for context, movement, and prioritization.

The Hybrid Model gives you the best of both: daily precision in the Top 20 and regular visibility of the full Top 100, without passing on huge costs.

How It Works

Tracking depth now depends on your plan type:

Plan Type

Daily Frequency

Top 100 Frequency

Hourly

Top 20 (6× per day)

Top 100 (weekly on Monday)

Daily

Top 20 (daily)

Top 100 (weekly on Monday)

Weekly

Top 20 (weekly)

Top 100 (monthly on 4th Monday of the month)

  • Top 20 results = “high-impact” data for your keywords

  • Top 100 results = broader context, updated less frequently

Free on-demand refreshes now return

  • Top 20 results on days where we collect Top 20 results from Goolge

  • Top 100 results on days where we collect Top 100 results from Goolge

If you upgrade to SERP100 tracking, your on-demand refreshes will include the full Top 100 all the time.

Update Timing

Every day at 00:00 UTC, all keywords within the Keyword.com platform are queued for automatic updates. The update schedules are as outlined below:

Keyword Refresh Cycle

Frequency

Time(s)

Daily

Daily

00:00 UTC

Weekly

Mondays

00:00 UTC

Bi-hourly (legacy)

Daily

Starts at 00:00 UTC and will be updated 6 times during the day

⚠️ Note on Mondays: Since Top 100 updates are processed on Mondays, expect keyword updates to take longer to complete on those days.

Important notes

  1. Queue Processing: The automatic refresh queue begins processing all keywords daily at 00:00 UTC (or on Monday 00:00 UTC for weekly refreshes). Depending on the total number of keywords, the refresh process may take some time to complete across all accounts.

  2. Dashboard Update Time: The "last updated" time displayed in your project dashboard reflects when the last keyword in your account was updated. This timestamp is shown in UTC format.

  3. Individual Keyword Updates: To see the exact update time for each keyword, view the information individually within your account in the table.

  4. On-Demand Refreshes: Triggering a manual refresh will override the automatic update for selected keywords. The "last updated" timestamp will reflect this manual refresh time.

  5. Bi-hourly Update Requirement (legacy): To maintain bi-hourly updates, login at least once every 3 days. Otherwise, your account will switch to daily updates until you log in again. This ensures efficient use of resources for active users.

Optional Upgrade: Full Top 100 Tracking

Need deeper tracking every day? Contact support for a custom quote for collecting Top 100 results all the time.

What you will see in Rank & Movement fields

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