# Keyword.com Support Hub > Everything you need to track, measure, and improve your SERP & AI search visibility ## Start Here - [What is Keyword.com?](https://support.keyword.com/en/articles/13351638-what-is-keyword-com.md): Learn what Keyword.com does, who it’s built for, and how Google SERP tracking and AI visibility tracking work together. - [Google SERP Tracking vs AI Visibility Tracking](https://support.keyword.com/en/articles/13351870-google-serp-tracking-vs-ai-visibility-tracking.md): Compare traditional Google SERP tracking with AI visibility tracking, what each measures, and when to use them. - [Account & Workspace Basics](https://support.keyword.com/en/articles/13352423-account-workspace-basics.md): Understand how accounts and workspaces are structured in Keyword.com and how data is organized across teams. - [Security, Privacy & Data Handling](https://support.keyword.com/en/articles/13530004-security-privacy-data-handling.md): Review how Keyword.com handles data security, privacy, and infrastructure safeguards in plain English. - [User & Access Permissions](https://support.keyword.com/en/articles/13559169-user-access-permissions.md): Manage user roles, permissions, and access controls across workspaces and projects. - [Billing, Plans & Subscriptions](https://support.keyword.com/en/articles/13399613-billing-plans-subscriptions.md): Overview of how pricing works in Keyword.com, including plan structure, usage, and subscription management. - [How AI Visibility Credits Work](https://support.keyword.com/en/articles/13400018-how-ai-visibility-credits-work.md): Understand how AI visibility credits work, how they’re consumed, and how usage impacts billing. - [Payments, Invoices & Taxes](https://support.keyword.com/en/articles/13400023-payments-invoices-taxes.md): Manage payment methods, access invoices, get add-ons, update subscription and understand tax handling within your account. - [Cancel, Downgrade & Account Closure](https://support.keyword.com/en/articles/13722548-cancel-downgrade-account-closure.md): How to cancel your SERP or AI Visibility subscription, what happens to your data, billing timing, deletion rules, and how long we retain your projects before permanent removal. ## Google SERP Tracking - [What is Google SERP Tracking](https://support.keyword.com/en/articles/13560381-what-is-google-serp-tracking.md): Understand what Google SERP tracking measures, how rankings are collected, and what insights it provides. - [Account Project Overview \(Project Summary\)](https://support.keyword.com/en/articles/13603514-account-project-overview-project-summary.md) - [Google SERP Global Search](https://support.keyword.com/en/articles/13645691-google-serp-global-search.md): Search and filter keywords across all projects to quickly locate rankings, URLs, and performance trends. - [Migrating from Hybrid Tracking to Consistent Tracking](https://support.keyword.com/en/articles/15359776-migrating-from-hybrid-tracking-to-consistent-tracking.md): Learn why Hybrid Tracking is being retired, what changes when you migrate, and how to choose between Consistent Tracking and Enhanced Tracking. - [How Keywords Are Tracked & Updated](https://support.keyword.com/en/articles/13659773-how-keywords-are-tracked-updated.md): Learn how Keyword.com collects Google ranking data and how that data is updated over time. - [SERP Keyword Hybrid Tracking Explained](https://support.keyword.com/en/articles/13659818-serp-keyword-hybrid-tracking-explained.md): Understand how hybrid tracking combines continuous tracking with manual updates for flexibility and cost control. - [Maintain Continuous Rank History](https://support.keyword.com/en/articles/13659833-maintain-continuous-rank-history.md): Understand how Maintain Continuous History affects the way ranking data is displayed in historical charts. - [On-Demand Keyword Updates \(Manual Refreshes\)](https://support.keyword.com/en/articles/13670551-on-demand-keyword-updates-manual-refreshes.md): Learn how manual keyword refreshes work and when to trigger on-demand ranking updates. - [Ranking Inaccuracies Explained](https://support.keyword.com/en/articles/13701781-ranking-inaccuracies-explained.md): Learn why personal Google searches may differ from Keyword.com, how Google ranking works behind the scenes, and how to properly verify your results. - [Projects, Groups & Tags](https://support.keyword.com/en/articles/13602088-projects-groups-tags.md): Understand how projects, keyword groups, and tags organize ranking data inside Keyword.com. - [Project Setup & Settings](https://support.keyword.com/en/articles/13602553-project-setup-settings.md): Step-by-step guide to configuring project settings, search engines, devices, and tracking preferences. - [Project Dashboard & Metrics](https://support.keyword.com/en/articles/13602932-project-dashboard-metrics.md): Learn how to create, arrange, share, and reuse custom project dashboards that focus on the ranking metrics most relevant to you. - [Project Dashboard Charts](https://support.keyword.com/en/articles/13646021-project-dashboard-charts.md) - [Archiving & Deleting Projects, Groups & Keywords](https://support.keyword.com/en/articles/13719285-archiving-deleting-projects-groups-keywords.md): Learn how archiving and deleting projects, groups, and keywords works in Keyword.com, including restoration timelines, data retention rules, billing impact, and what happens to your historical rank... - [Ranking Positions & Historical Data Explained](https://support.keyword.com/en/articles/13701470-ranking-positions-historical-data-explained.md): Understand how ranking positions are calculated and how historical data is stored and displayed. - [Keyword Metrics & Columns Explained](https://support.keyword.com/en/articles/13701876-keyword-metrics-columns-explained.md): Review each keyword metric and column in your dashboard, including rankings, change, visibility, and SERP features. - [Historical Charts Explained](https://support.keyword.com/en/articles/13703507-historical-charts-explained.md): Learn how to read historical ranking charts and interpret movement trends over time. - [Managing Keywords in Google SERP Tracking](https://support.keyword.com/en/articles/13611265-managing-keywords-in-google-serp-tracking.md): Learn how to manage keyword lists, including adding, editing, organizing, and maintaining tracking accuracy. - [Adding & Editing Keywords](https://support.keyword.com/en/articles/13674529-adding-editing-keywords.md): Step-by-step guide to adding new keywords and modifying existing tracked terms. - [Import your keywords from CSV](https://support.keyword.com/en/articles/13684471-import-your-keywords-from-csv.md): Learn how to bulk upload keywords using CSV, including formatting requirements and best practices. - [Keyword Add & Delete Limits](https://support.keyword.com/en/articles/13684692-keyword-add-delete-limits.md): Understand system limits for adding or deleting keywords and how they affect tracking capacity. - [Search Intent Explained](https://support.keyword.com/en/articles/13703908-search-intent-explained.md): Understand how search intent is categorized and how it impacts keyword targeting and strategy. - [Google SERP Features Explained](https://support.keyword.com/en/articles/13366987-google-serp-features-explained.md): Learn what SERP features are, how they appear in results, and how they affect organic visibility. - [Top Pages & URL Performance](https://support.keyword.com/en/articles/13703932-top-pages-url-performance.md): Analyze which URLs rank for your tracked keywords and how page-level performance is measured. - [Alerts Setup in Google SERP Tracking](https://support.keyword.com/en/articles/13704542-alerts-setup-in-google-serp-tracking.md): Configure ranking alerts to monitor significant keyword movements and visibility changes. - [Weekly Project & Account Update Emails](https://support.keyword.com/en/articles/13704617-weekly-project-account-update-emails.md): Automatically receive ranking performance summaries for your projects and entire account. - [Location-Based Tracking Explained](https://support.keyword.com/en/articles/13704787-location-based-tracking-explained.md): Learn how geographic tracking works and how to monitor rankings by country, region, or city. - [Google Maps & Local Pack Rankings](https://support.keyword.com/en/articles/13704846-google-maps-local-pack-rankings.md): Understand how local pack rankings are tracked and how Google Maps visibility is measured. - [Multi-Location & Geo-Specific Tracking](https://support.keyword.com/en/articles/13704975-multi-location-geo-specific-tracking.md): Track keyword performance across multiple locations and compare regional ranking differences. - [Competitor Tracking in Google SERP](https://support.keyword.com/en/articles/13703631-competitor-tracking-in-google-serp.md): Monitor competitor rankings and compare performance across shared keyword sets. - [Share of Voice & Visibility Metrics](https://support.keyword.com/en/articles/13712387-share-of-voice-visibility-metrics.md): Understand how share of voice is calculated and how visibility metrics reflect overall market presence. - [Sharing Reports in Keyword.com \(Overview Guide\)](https://support.keyword.com/en/articles/13712438-sharing-reports-in-keyword-com-overview-guide.md): Overview of reporting options, including live dashboards, scheduled reports, and data exports. - [Shared Projects: Live Client Dashboards](https://support.keyword.com/en/articles/13713900-shared-projects-live-client-dashboards.md): Create shareable live dashboards for clients with controlled visibility and real-time data. - [Scheduled Reports: Automated Email Reporting](https://support.keyword.com/en/articles/13713983-scheduled-reports-automated-email-reporting.md): Set up recurring email reports to automatically deliver ranking summaries. - [Exporting Ranking Data \(PDF, CSV, Text\)](https://support.keyword.com/en/articles/13714129-exporting-ranking-data-pdf-csv-text.md): Download ranking data in multiple formats for external reporting and analysis. - [White-Label Domains & Custom CNAME Setup](https://support.keyword.com/en/articles/13714061-white-label-domains-custom-cname-setup.md): Configure a custom domain for branded reporting and white-label client access. - [Integrations Overview \(Google Search Console, Google Analytics & Looker Studio\)](https://support.keyword.com/en/articles/13714208-integrations-overview-google-search-console-google-analytics-looker-studio.md): Explore available integrations and how Keyword.com connects with analytics and reporting tools. - [Integrating Google Search Console \(GSC\)](https://support.keyword.com/en/articles/13714589-integrating-google-search-console-gsc.md): Connect Google Search Console to enrich ranking data with impressions and click metrics. - [Integrating Google Analytics 4 \(GA4\)](https://support.keyword.com/en/articles/13714785-integrating-google-analytics-4-ga4.md): Connect your Google Analytics 4 \(GA4\) property to Keyword.com to monitor organic traffic trends alongside your keyword rankings. - [Google Looker Studio Connector](https://support.keyword.com/en/articles/13714857-google-looker-studio-connector.md): Use the Looker Studio connector to build custom dashboards with live ranking data. - [Google SERP Tracking API](https://support.keyword.com/en/articles/13714931-google-serp-tracking-api.md): Access ranking data programmatically using the Keyword.com API, including authentication and endpoints. - [Keyword Research \(Google SERP Tracking\)](https://support.keyword.com/en/articles/13722328-keyword-research-google-serp-tracking.md): Discover new keywords to track using Keyword Research. Find keywords you're ranking for, uncover related terms, and analyze competitor keywords in Google SERP Tracking. - [What Are You Ranking For But Not Tracking? \(Keyword Suggestions\)](https://support.keyword.com/en/articles/13722360-what-are-you-ranking-for-but-not-tracking-keyword-suggestions.md): Find keywords your domain ranks for in Google but aren’t tracking yet. Use Keyword Suggestions to turn Google Search Console data into new tracked keywords. - [Getting Related Keywords \(Related Keywords\)](https://support.keyword.com/en/articles/13722386-getting-related-keywords-related-keywords.md): Expand your keyword strategy with Related Keywords. Enter a seed term to discover variations, search volume, competition, and CPC for Google SERP Tracking. - [What Keywords Are Competitors Tracking? \(Competitor keywords\)](https://support.keyword.com/en/articles/13722424-what-keywords-are-competitors-tracking-competitor-keywords.md): Analyze competitor domains to discover the keywords they rank for. Use Competitor Keywords to uncover gaps and add high-value terms to Google SERP Tracking. ## AI Visibility Tracking - [What Is AI Visibility Tracking?](https://support.keyword.com/en/articles/13726562-what-is-ai-visibility-tracking.md): Understand how AI visibility tracking measures your brand’s presence in AI-generated search results like ChatGPT, Google AI Overviews, Gemini, and Perplexity, and why it’s becoming a critical new p... - [How AI Visibility Tracking Works](https://support.keyword.com/en/articles/13726605-how-ai-visibility-tracking-works.md): Learn how AI visibility tracking collects data from AI engines like ChatGPT, Gemini, and Google AI Overviews, how test runs work, how brands are detected, and how visibility metrics are calculated ... - [How AI Visibility Data Is Collected And Updated](https://support.keyword.com/en/articles/13726972-how-ai-visibility-data-is-collected-and-updated.md): Learn how AI visibility data is collected from AI engines, how scheduled test runs work, why results can vary, and how updates build reliable visibility trends over time. - [Creating An AI Visibility Brand](https://support.keyword.com/en/articles/13727010-creating-an-ai-visibility-brand.md): Learn how to create an AI visibility brand, configure your domain, set update schedules, and structure tracking correctly to measure how your brand appears in AI-generated search results. - [Supported AI Models & Sources](https://support.keyword.com/en/articles/13727486-supported-ai-models-sources.md): Learn which AI engines are supported in AI Visibility, how different models behave, what web grounding vs training data means, and why tracking multiple AI engines is critical for accurate visibili... - [Citations, Sources & Attribution In AI Results](https://support.keyword.com/en/articles/13727523-citations-sources-attribution-in-ai-results.md): Understand how AI engines use citations and sources, how attribution works in AI-generated answers, and why citations and brand mentions both matter for AI visibility. - [Search Terms & Topics In AI Visibility Tracking](https://support.keyword.com/en/articles/13727624-search-terms-topics-in-ai-visibility-tracking.md): Learn how search terms and topics work in AI Visibility, how prompts are executed across AI engines, and how structuring terms correctly improves measurement and strategic insight. - [How to Choose & Structure AI Search Terms](https://support.keyword.com/en/articles/13727694-how-to-choose-structure-ai-search-terms.md): Learn how to choose and structure AI search terms effectively, write prompts that reflect real user behaviour, and build meaningful AI visibility tracking without wasting credits. - [Managing Topics in AI Visibility](https://support.keyword.com/en/articles/13729720-managing-topics-in-ai-visibility.md): Learn how to create and manage topics in AI Visibility, structure search terms strategically, improve Find Terms suggestions, and analyze brand performance by category. - [Search Terms Table Explained](https://support.keyword.com/en/articles/13729912-search-terms-table-explained.md): Learn how to read the AI Visibility Search Terms table, understand grouping options, column metrics, expanded row data, competitor preview, and available term-level actions. - [Search Term Detailed View Explained](https://support.keyword.com/en/articles/13889642-search-term-detailed-view-explained.md): Understand how to analyze a single AI search term in depth, including visibility trends, competitors, citations, sources, and raw AI responses. - [Managing Search Terms in AI Visibility](https://support.keyword.com/en/articles/13727761-managing-search-terms-in-ai-visibility.md): Learn how to organize, bulk add, tag, edit, and manage AI search terms, structure them by topic, and maintain clean, scalable AI visibility tracking. - [Adding and Configuring Search Terms in AI Visibility](https://support.keyword.com/en/articles/13728433-adding-and-configuring-search-terms-in-ai-visibility.md): Learn how to add and configure AI search terms manually, in bulk, or via CSV upload, select engines and frequency, manage location and advanced settings, and understand how configurations are tracked. - [Using Find Terms in AI visibility](https://support.keyword.com/en/articles/13728542-using-find-terms-in-ai-visibility.md): Learn how Find Terms generates AI prompt suggestions, how default engine and frequency settings work, how topics influence results, and how to use it strategically. - [AI Visibility overview page explained](https://support.keyword.com/en/articles/13890383-ai-visibility-overview-page-explained.md): Understand how to use the Overview page to monitor your brand’s overall AI search performance across engines, topics, and competitors. - [AI Visibility Metrics Explained \(formulas & interpretation\)](https://support.keyword.com/en/articles/13889350-ai-visibility-metrics-explained-formulas-interpretation.md): Understand exactly how AI Visibility metrics are calculated, what they mean, and how to interpret them correctly across AI engines. - [Interpreting AI Visibility Performance](https://support.keyword.com/en/articles/13893116-interpreting-ai-visibility-performance.md): Learn how to read AI Visibility metrics correctly, identify meaningful patterns, and decide what actions to take. - [Competitors Tab Explained](https://support.keyword.com/en/articles/13892117-competitors-tab-explained.md): Understand how to analyze competitive performance in AI search, compare brands, and control competitor discovery settings. - [Share of AI Visibility Explained](https://support.keyword.com/en/articles/13893143-share-of-ai-visibility-explained.md): Understand how Share of AI Visibility works, how it’s calculated, and how to interpret competitive market presence in AI-generated search. - [Comparing Performance Across AI Engines](https://support.keyword.com/en/articles/13893161-comparing-performance-across-ai-engines.md): Understand why your brand may perform differently across AI models, and how to interpret engine-specific results correctly. - [Citations Tab Explained](https://support.keyword.com/en/articles/13892881-citations-tab-explained.md): Understand which domains, URLs, and sources influence AI-generated responses, and how your brand compares to competitors in citation authority. - [Sentiment Tab Explained](https://support.keyword.com/en/articles/13893072-sentiment-tab-explained.md): Understand how AI engines describe your brand and competitors — and how perception changes over time. - [AI Page Audit & AI Readiness Report Explained](https://support.keyword.com/en/articles/13896905-ai-page-audit-ai-readiness-report-explained.md): Analyze how well your website is optimized for AI-driven search engines and get actionable recommendations to improve AI visibility. - [Using Citation Insights for Content Strategy](https://support.keyword.com/en/articles/13900122-using-citation-insights-for-content-strategy.md): Learn how to use citation data from AI Visibility to improve authority, increase visibility, and influence how AI engines reference your brand. - [Using Sentiment Insights for Brand Monitoring](https://support.keyword.com/en/articles/13900139-using-sentiment-insights-for-brand-monitoring.md): Learn how to use AI-generated sentiment data to monitor brand perception, detect reputation risks, and improve positioning across AI search engines. - [AI Visibility Reporting & Exports Explained](https://support.keyword.com/en/articles/13900159-ai-visibility-reporting-exports-explained.md): Understand all AI Visibility reporting options: dashboards, exports, Looker Studio connector, and API access. Learn how to turn AI visibility data into executive-ready reports. - [Sharing AI Visibility Dashboards](https://support.keyword.com/en/articles/13900270-sharing-ai-visibility-dashboards.md): Learn how to generate a public, read-only link to your AI Visibility dashboard. Control visible tabs, lock filters, manage link expiry, and share reports securely. - [AI Visibility API](https://support.keyword.com/en/articles/13900332-ai-visibility-api.md): Use the AI Visibility API to programmatically access brand visibility, sentiment, citation, competitor, and time-series data across AI search engines.