Accurate monthly search volume data is included in all our packages so you will know the exact monthly searches you receive per month for the keyword.

What does MS mean in the report? What does MS stand for? What does MS mean?

MS stands for Monthly Searches in the SerpBook Reports. We gather this data directly from the Google Keyword Planner. Please note that MS takes ideally about an hour to show up for popular regions (.ie US region) if you've just added keywords in. 

Depending on the queue, the MS data may take up to 72 hours populate. Please reach out to us so we can investigate further if it takes longer than this.

Region Specific

We track the number of searches based on your Google region. It is region dependent, which means you will receive specific values matching the region you are tracking (for example, Canada for, Australia for


We also report back accurate values, rather than the ranges that Google recently implemented. 

Read More: How do I refresh my Keywords' Monthly Search Volume Values? (will update once feature is added on new interface)

Are you seeing an issue with accuracy, or "0"?
You can do a quick verification within the Google Keyword Planner ( to verify the data we are seeing.

For - you can select "All Locations" as your search query, unless you have "Show USA" results within your settings enabled.

Dec 1, 2017: A recent Google Adwords Keyword update has caused them to stop reporting data for MS for certain keywords. This primarily affects niches in pharmaceuticals, violence, and more non-conventional niches.

For example the keyword "Karate Helmet" is returning search volume, however, the keyword "boxing head gear" appears to be triggering a violent keyword and therefore, no results are provided. In this case we would return a "0" for the results.

Data can be verified here:

We hope you find this helpful! If you need any further assistance, please contact us and we'll be more than glad to help you out.

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