By default, when the "exact" option is disabled Serpbook will return the highest ranking URL for the inputted domain. If the "exact" option is enabled, however, Serpbook will return the ranking only if the URL indexed in the search engine matches the URL inputted exactly. 

This means that:

If the URL indexed by Google has a trailing "/" (for example, ) but you're inputted URL doesn't have a trailing "/" (for example, ), Serpbook will not register the ranking and it will return unranked ( "-" ).

If you are tracking a Facebook page with the "exact" option enabled, and the URL indexed by google is but you entered on Serpbook, Serpbook will not recognize the URL and will mark it as unranked.

The exact feature is useful for tracking links like Youtube, or specific pages on your domain.

You can view the exact or broad settings by:

Step 1: Click on Spyglass tool (magnifying glass icon)

Step 2: A new page will open then click on View Keyword Settings

You will see Exact ON? Yes/No

We hope you find this helpful! If you need any further assistance, please contact us and we'll be more than glad to help you out.

Exact Setting Checkbox

If you would like to change the exact setting in bulk in future, from the old UI please select the keywords you would like to edit and then under "Manage Selected Keywords" click "Modify Selected Keywords" then scroll to "Update URL".

If you would like exact turned off please enter the root URL and make sure there is no / at the end.

If you would like exact turned on please enter the page URL including the / at the end.

However, there's a special case. If the URL is a subdomain, ie. "", it will ONLY track all the URLs on THIS SUBDOMAIN.

For example, it WILL track:

It will NOT track any of pages like these:

The solution is to convert the subdomain to a broad domain e.g. and push an ondemand update. will cover all sub-domains as it is completely broad.

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