When organizing your keywords in Keyword.com, you have two powerful tools at your disposal: Groups and Tags. While they may seem similar at first glance, they serve very different purposes. Here’s a breakdown to help you understand how and when to use each.
Groups: Think of them as separate mini-projects
Groups are structured containers for your keywords. When you create a group, you're essentially creating a mini-project with its own environment.
Key Characteristics:
Separate Settings: Each group has its own settings, such as ViewKey settings, which are independent of the main project.
Independent Metrics: Charts and metrics in a group are not included in the main project's data. This makes groups ideal for isolating clients, campaigns, or regions.
Isolated Tags: Groups can have their own set of tags. Tags used inside a group are not consolidated or shared with the main project or other groups.
Separate Tracking: Adding the same keyword to both the main project and a group will count as two separate keywords, tracked independently. Each has its own ranking history and metrics.
Use Groups when you want to create clean, isolated spaces to manage distinct keyword sets.
Tags: Flexible and filterable labels
Tags are labels that help you organize and filter your keywords in a more flexible way.
Key Characteristics:
Non-structural: Tags don’t create a new project or group – they simply label keywords within your current structure.
No Impact on Count: Adding multiple tags to a single keyword will not create duplicates or increase your keyword count.
Versatile Filtering: Tags are perfect for grouping keywords by content type, intent, priority, or any other custom logic you want to apply.
Cross-cutting Use: Tags can span across multiple groups (if applied consistently), but they don’t combine data between groups or affect structure.
Use Tags when you want a flexible, non-intrusive way to categorize and analyze keywords within your groups or projects.
Summary Table
Feature | Groups | Tags |
Acts Like | Mini-project | Label |
Settings | Has own settings | No settings |
Data & Charts | Separate from main project | Integrated |
Keyword Count | Same keyword = 2 separate counts | Same keyword = 1 count |
Ideal Use Case | Client/campaign isolation | Custom filtering, quick analysis |
Combining Groups and Tags gives you the best of both worlds: structured segmentation when you need it, and flexible categorization when you don’t. Use them together to build a keyword organization system that works for your workflow and reporting needs.